7 Best Platforms to Sell Digital Products in 2025 (Ranked)

 

Most digital product platforms force you into one of two setups.

Option one: You pay top dollar for an “all-in-one” tool. 

It promises everything you need to launch your first product. From a digital storefront, landing pages, email marketing, automations, and payment processing. 

But delivers cluttered dashboards, bloated features, and a steep learning curve. You end up wasting hours if not days figuring out workflows instead of focusing on business growth.

Option two: You go the lightweight route.

Pick a simple storefront and bolt on the rest.

Zapier for automation, Kit for emails, Thinkific for course hosting, Slack for community, and Squarespace for your site. 

It gives you control, but it also introduces complexity. Now you’re maintaining five tools, five logins, five billing cycles. And when something breaks, you spend your afternoon chasing Zap errors instead of making sales.

But how do you decide?

We’ve been testing some of the most popular digital product platforms to see where each thrives and falls short.

In this guide, we’ll reveal our top picks for the best platforms for selling digital products based on our testing and experience. 

What are the best platforms to sell digital products online?

Platform	Standout Features	Pricing
Nas.io	AI product templates, memberships, community engagement tools, live events, challenges and Zero Link.	Free (7.9% fee) – $29.99/mon (4.9% fee)
Kajabi	All-in-one suite for digital courses, memberships, coaching, built-in email marketing and funnels, Kajabi AI content tools	$$89 – $399/mon
Gumroad	No monthly fees, beginner-friendly, supports pay-what-you-want pricing, built-in discovery via Gumroad Discover	10% + $0.50/transaction (direct sales), 30% via Discover
Podia	Sell courses, downloads, and webinars, no transaction fees on top plan, email marketing and sales pages included.	$39/mon (5% fee), $89/mon (no fee)
Skool	Combines community + course delivery, flat pricing, gamification, simple UI, unlimited members and courses	$99/mon (2.9% + $0.30/transaction)
Wix	Drag-and-drop website builder, digital download support, app ecosystem for sales and marketing	$17 – $159/mon
Shopify	E-commerce-first, robust app integrations, AI tools (Shopify Magic), handles both physical and digital product	$39 – $399/mon (Plus: $2,000+/mon)

What makes the best platform for selling digital products?

We’ve been building and selling digital products for over 4 years now. And after testing dozens of tools (and wasting time on a few that looked great until they didn’t), one thing’s clear:

The best platform isn’t the one with the most features and flashy designs. It’s the one that removes friction.

For you, and for your customer.

Because selling digital products is less about uploading files and more about building systems that scale. That said, you need a setup that’s easy to manage, affordable to maintain, and flexible enough to grow with you. All without duct-taping tools together or hitting invisible paywalls.

Here’s what we paid attention to while reviewing and comparing the best digital business platforms.

1. Ease of use

The best platform needs to be intuitive and easy to navigate. Setup should be fast, the interface a breeze to navigate, and managing your products, customers, and emails should be seamless. A good platform simplifies your workflow. 

2. Pricing plans that doesn’t break your bank account

We looked closely at how platforms charge: monthly fees, transaction cuts, upgrade pressure. Some charge 8–10% per sale, others hide key features behind expensive plans. We prioritized tools that offer transparent, scalable pricing that doesn’t squeeze your margins as you grow.

3. Real support for digital products

A platform isn’t built for digital sales unless it handles downloads, memberships, coaching, gated content, and courses without breaking. We looked for support for large files, multiple formats, instant delivery, and different product types (not just courses wrapped in a paywall).

4. Built-in marketing tools

You can have the best product in the world. But if your platform can’t help you promote it: what’s the point? We prioritized platforms with solid built-in tools like email marketing, discount codes, affiliate tracking, and analytics.

5. Flexibility to scale

Can the platform grow with you? Can it support one product today and ten next month? Will it let you run subscriptions, bundles, tiered pricing, or “pay what you want”? Will it work across currencies and payment gateways if you’re selling globally?

6. Support that actually helps

Documentation is great. But sometimes you just need a human who gets it. We rated platforms higher if they offered responsive, helpful support and had active communities where you can learn from other builders.

The top 7 digital product platforms reviewed and compared

Now that you’ve seen how we evaluated these platforms it’s time to get into the nitty-gritty details and see how each platform measures up.

We’ll cover where each tool excels, its limitations, who it’s best for, and whether the pricing makes sense for what you get.

Let’s dive in, starting with…

1. Nas.io

Best all-in-one AI-powered digital business platform.

 

 

Pros

• Beginner-friendly setup.
• Built-in AI for product ideation and creation.
• Generous free plan.
• Supports communities, memberships, and events.
• Easily accept payments via Zero Links.

Cons

• Limited advanced customization for websites.
• Still maturing as a course platform compared to legacy players.

We get it, ranking Nas.io as the top digital product platform might come off as biased. 

But after working with over 200,000 creators and digital entrepreneurs, we’ve seen a clear pattern. Many digital entrepreneurs don’t fail because they lack tools. They fail because the setup process gets in the way of execution.

The real friction isn’t “Which platform has the most sophisticated tools?” It’s:

• What should I sell?
• How fast can I launch even though I’m not technically savvy?
• Can I sell directly where my audience is?

That’s the premise we’ve built Nas.io on.

Nas.io is a comprehensive digital business platform with native AI tools to help you build and sell digital businesses fast.

You can create and sell various digital products including courses, 1:1 coaching sessions, memberships, downloads, communities and events. And the best thing, you can do it even without any upfront charges.

Here’s how.

1. AI-powered digital product creation.

Nas.io lets you use AI to help you launch your digital product quickly.

Here’s how it works.

While signining up, the platform will prompt you to enter your social media account handles, i.e Instagram, YouTube, TikTok, and Facebook.

 

 

Next, headover to the “Get Inspired” tab and click on the “Refine” option. 

 

 

Nas.io’s AI will pull data from your content and audience and then suggest product ideas based on what your specific audience is most likely to buy. It’ll generate templates for various product types you can sell including courses, challenges, and events—complete with content structure, pricing recommendations, and marketing copy.

 

 

This removes the need to spend hours on market research, brainstorming, or writing landing page content from scratch. Even if you’re just starting out, you can go from idea to almost ready-to-sell product in one sitting.

2. Host events, live workshops or 1:1 sessions.

Events are among the most underrated ways to make online as a digital creator.

And at Nas.io we’ve put them at the forefront of our offerings.

You can host paid events, live workshops or even 1-on-1 sessions to engage your members, clients and students.

Simply set the time & date, location (either as physical or online), add pricing, attendees capacity, and a group chat link (e.g Whatsapp Group) for members interaction.

 

 

You can then share the events page and the checkout page links where your members can learn more about the session, register and make payments.

 

3. Easily accept payments with Zero Links with no payment fees

Nas.io lets you accept payments for your digital products or services by sharing a simple payment link with your audience. Unlike most platforms that take 3-10% in transaction fees, Zero Links ensures you keep almost all your earnings.

Essentially it lets you pass the fees to your customers.

Here’s how it works:

When you’re ready to sell—say, a 1-on-1 coaching session—just go to the Nas.io dashboard and open the “Zero Links” tab. 

 

 

Enter the amount, choose from over 20 currencies, and add a thank you message. Nas.io will generate a payment link you can send directly to your clients or students.

 

4. Build a thriving community experience around your digital business

Since communities are the core blocks in our digital business, Nas.io, lets you build engaging community experiences for your members. You can set up private spaces where your members connect, learn, and interact. Within your communities, you can:

• Start threaded discussions with support for various post formats including text, images, videos and file attachements.
• Launch challenges with built-in accountability tools. 
• Encourage members participation via leaderboards
• Send chat messages to your members

Other Nas.io top features

• AI templates
• Online courses
• Digital downloads
• Magic Reach
• Magic Audience
• Newsletters
• Content library

Nas.io pricing

 

 

Nas.io offers a free plan, a Pro subscription, and an Enterprise option.

The Basic plan is free but charges a 7.9% transaction fee on your sales. The Pro plan costs $29.99 per month and unlocks advanced features like Zero Links, priority support and extra 50GB of storage. For larger businesses, the Enterprise plan lets you create a fully branded community with custom solutions.

Create your digital business on Nas.io for free.

2. Kajabi 

Best for knowledge entrepreneurs.

 

 

Pros

• All-in-one platform for courses, memberships, and marketing.
• Built-in email marketing and automation tools.
• Flexible website and landing page builder.
• No transaction fees on any plan.
• Integrated checkout with upsells and offers.
• Native livestreaming and events hosting.

Cons

• High monthly cost compared to alternatives.
• Limited community features.
• Outdated website templates.
• Strict limits on the number of products you can sell.
• Some learning curves for beginners.
• Customization options require more technical skill.

Kajabi is a big name when it comes to online course creation and building coaching programs. It’s an all-in-one digital business platform with advanced marketing tools including sale funnels, email marketing, automations and website building.

In Kajabi you can build and sell various digital products including courses, coaching, community memberships, paid newsletters and downloads like eBooks, templates, e.t.c

 

 

Its infrastructure is set up to give you most of what you need in one place. That way, you don’t have to integrate multiple third parties like Clickfunnels for sales funnels and Kit for email marketing.

However, Kajabi isn’t a perfect fit for everyone.

The first issue is product limits. Unless you’re on the $199/month plan or higher, Kajabi puts a hard cap on how many products you can create and sell. On the $89/month plan for example, you can only sell one product. If you want to sell a course, offer coaching, and add digital downloads, you have to upgrade to a more expensive plan. These limits make it harder to diversify your income without bumping up to a pricier tier.

The second issue is friction. Kajabi does a lot, but it’s not beginner-friendly. The dashboard is dense, and setting up products or building funnels involves digging through multiple menus which can slow you down. Compare this to Nas.io, where you can set up and start selling much faster with its AI product templates.

Kajabi now includes AI features to help with product creation, but they’re generally basic. You can generate course outlines or draft page copy, but the output feels generic.

Kajabi features

• Online course creation and management.
• Website and landing page builder.
• Email marketing and automation.
• Membership sites.
• Sales funnel building.
• Affiliate program management.
• Mobile app for users.
• Webinar and event hosting.
• Online community forum builder.

Kajabi pricing

 

 

Kajabi pricing starts at $89/month, but the features most businesses want are only unlocked at its high tier plans. If you’re early in your creator journey or bootstrapping, the investment can be hard to justify. 

Here’s a simple pricing breakdown:

• Kickstarter: costs $89 per month
• Basic: costs $149 per month
• Growth: costs $199 per month
• Pro: costs $399 per month

Also read: Kajabi vs. Nas.io

3. Gumroad 

Best digital product marketplace.

 

 

Pros

• Simple setup for selling digital products.
• No monthly subscription required (free to start).
• Supports a wide range of digital products (downloads, memberships, courses, etc.)
• Integrated payment processing.
• Payouts available in multiple currencies.
• Simple analytics dashboard.

Cons

• Transaction fees are higher compared to some competitors.
• Limited website customization.
• No built-in community or advanced marketing tools.
• Limited branding and customization.
• Lacks advanced automation and CRM features.
• Customer support is email-only and not always fast.

Gumroad is more of a marketplace.

Think of it as the Etsy of digital products. Where you can sell everything from ebooks and templates to music, art, and courses. 

The reason why Gumroad is loved by many digital entrepreneurs—especially beginners, is that you don’t need a website or complex tools to get started. Just upload your product, set a price, and start sharing your link.

Gumroad will handle hosting, delivery, payment processing, and even gives you a discoverability boost through the Gumroad marketplace. If you’re looking to validate your first product or test pricing, Gumroad gets you live in minutes.

But that simplicity comes at a cost; literally and functionally.

One major issue is its ridiculously high transaction fees. 

Gumroad charges 10% + $0.50 per sale. If you’re selling lower-priced products or doing any kind of volume, margins disappear fast.

For example, assume you’re selling a $90 Notion template. Gumroad will take $9.50 while you keep $80.50 from the sale.

But that transaction fee structure only applies when users buy the product through your direct links or via your profile.

Otherwise, if the customer buys the product after discovering it from Gumroad’s marketplace, then the transaction fees quickly go up to 30%. Meaning, for your $90 product, Gumroad will take $27 while you keep $63. 

No thank you!

Another Gumroad limitation is its basic customization capabilities. You get one basic storefront with very few design options which makes it hard to build a digital brand that feels unique to you. Most Gumroad pages look and feel the same, which isn’t a dealbreaker for some creators, but definitely if you’re trying to build a branded customer experience.

Third, the marketing stack is minimal. You can collect emails and send basic updates, but that’s about it. There’s no customer segmentation, no SEO tools, no real analytics, no funnels, and no built-in automations. You’re basically forced to rely on external tools for your marketing needs.

Gumroad features

• Digital product uploads and sales
  Membership and subscription support
• Discount codes and promotional pricing
• Pay-what-you-want pricing option
• Integrated checkout and payment processing
• Sales and customer analytics
• File hosting and delivery
• Simple storefront customization
• VAT and sales tax calculation
• Affiliate management system

Gumroad pricing

 

 

Gumroad is free to get started but charges you transaction fees on each sale.

• 10% + $0.50 per transaction for all sales made through your profile or direct links.
• 30% per transaction when new customers buy from you through the Gumroad Discover marketplace.

Also read: Gumroad vs. Nas.io

4. Podia

Best for simple digital storefronts and beginner-friendly setup

 

 

Pros

• Beginner friendly setup.
• Diverse digital product offerings.
• Ability to bundle multiple products.

Cons

• Basic online community builder
• No native livestreaming
• Limited customization

Podia is designed for creators who want a clean, no-code way to start selling digital products, online courses, webinars, and coaching offers—all from a single platform. It’s beginner-friendly, easy to navigate, and doesn’t overwhelm you with endless features. If you want to get up and running quickly with a small product lineup, Podia makes that easy.

You can sell everything from downloadable PDFs and video courses to coaching sessions and digital memberships. It comes with a built-in checkout, landing page builder, basic email marketing, and a stripped-down community feature. The interface is clean and intuitive, which makes it appealing to creators who want simplicity without needing a full-blown tech stack.

But once you try to do more—especially at scale—the limitations show up quickly.

Podia’s marketing automation is fairly limited. It includes basic email broadcasts and sequences, but there’s no advanced segmentation, and behavior-triggered automations. If you want to run robust campaigns, track conversions, or personalize funnels, you’ll need third-party tools. Its page builder is too basic to build professional and modern websites and landing pages.

Podia Pricing

 

 

Podia offers two main paid plans for creators, plus a separate email marketing plan:

• Mover: $39 per month, plus a 5% transaction fee
• Shaker: $89 per month, no transaction fees
• Podia Email: $9 to $551 per month, depending on list size (covers 500 to 160,000 subscribers)

6. Skool

Best for community-first learning experiences

 

 

Pros

• Clean, distraction-free community experience
• Simple setup
• Gamified features like leaderboards and points
• One flat monthly fee
• Integrated calendar for events and calls

Cons

• Limited customization and branding
• No native content hosting
• No built-in email marketing or automation tools
• Not built for selling digital downloads or products beyond courses and memberships
• Fewer integrations compared to all-in-one platforms

Skool is built around one core idea: create an engaging, distraction-free community experience where learning happens in public. It’s a clean, minimalist platform that combines a forum, a learning program, and a gamified experience, wrapped into one recurring membership model.

If your entire business is based on delivering value through community-led courses, cohort programs, accountability groups, and masterminds; Skool does a solid job. You get an integrated space where members can consume content, ask questions, and engage with each other. 

But Skool is limited if you want to sell digital products outside of courses and memberships. There’s no way to sell a single eBook, template, or digital download without wrapping it into a recurring membership. You can’t launch one-off products or standalone offers. Courses live only inside the community and can’t be sold separately.

Content delivery is also basic. There’s no native video hosting or built-in file storage. To deliver digital assets, you need to rely on external tools like Vimeo, Loom, or Google Drive and share those links in your community or course modules. 

Marketing is left entirely up to you. Skool doesn’t include funnel builders, landing pages, or email automation. You need to create your sales pages elsewhere, which adds extra costs and friction.

Skool does its job well if your focus is on community-first courses and member engagement. For selling diverse digital products, you’re better off with a more flexible platform.

Skool Pricing

 

 

Skool offers a single pricing plan at $99 per month, plus a 2.9% transaction fee. This plan lets you sell unlimited courses and host unlimited members, but you can only create one group.

Also read: Skool vs Nas.io

7. Wix

Best for custom-branded websites for your digital products.

 

 

 

Pros

• Simple, drag-and-drop setup for digital product stores
• No coding required
• Supports digital downloads, subscriptions, and memberships
• Integrated payment processing
• Flexible storefront customization
• Simle marketing and email tools
• Mobile-friendly store and checkout
• Extensive app marketplace for added functionality

Cons

• Lower storage limits on basic plans
• Transaction fees may apply depending on payment provider
• Advanced features locked behind higher-priced plans
• Less scalable for complex or high-volume digital businesses
• Some customization limits compared to dedicated ecommerce platforms

Wix started as a drag-and-drop website builder, but over the years, it’s added enough features to support digital product sales—especially for creators who want control over their site design. 

Using Wix Stores, you can sell digital files like eBooks, templates, video access, and more. The platform gives you 100+ templates, solid design flexibility, and the ability to create clean, professional websites.

Wix features

• Drag-and-drop website builder
• Built-in AI creation tools for site design and content
• Digital product sales (downloads, eBooks, files, and more)
• Multiple payment options (credit card, PayPal, etc.)
• Automated sales tax and VAT calculation

Wix pricing

 

 

You can create a Wix site for free and upgrade to a paid plan when you’re ready. All paid plans include a custom domain, web hosting, and AI page building tools.

• Light: $17/month
• Core: $29/month
• Business: $36/month
• Business Elite: $159/month

7. Shopify

Best ecommerce features.

 

 

Pros

• Professional, customizable storefront for any product type
• Massive app ecosystem for added features
• Integrated checkout and secure payments
• Scalable infrastructure for large catalogs and global sales
• Shopify Magic AI tools support faster setup and marketing
• Supports multiple sales channels, including social media and marketplaces
• Access to detailed sales and customer analytics

Cons

• No native digital downloads—requires third-party apps
• Lacks built-in DRM, watermarking, or download protection
• No direct support for courses, memberships, or events
• Managing large digital catalogs is cumbersome
• Extra costs for key features through paid apps
• Transaction and app fees add up, especially as you scale
• Backend isn’t optimized for digital-first businesses

Shopify is best known as the go-to platform for ecommerce. And for good reason. 

It’s incredibly versatile, packed with features, and backed by one of the largest app ecosystems in the space. If you’re building a store from scratch, especially one with physical or hybrid products, Shopify offers the infrastructure, integrations, and global reach to scale fast.

But Shopify isn’t just for t-shirts and mugs. 

Many creators also use it to sell digital products such as: ebooks, templates, courses, music, plugins, you name it. 

You get a professional storefront, integrated checkout, built-in analytics, and access to thousands of third-party tools to extend your store’s capabilities. There’s also Shopify Magic, the platform’s growing suite of AI tools that help with product descriptions and store setup.

However, after trying Shopify, it was clear it isn’t the most intuitive solution for digital products. 

First Shopify lacks a more tailored solution to sell digital products. You’ll need to integrate thirdparty tools via its app marketplace to offer things like digital downloads. You also can’t sell courses, memberships or events natively.

Managing large catalogs is also frustrating. The backend wasn’t built with digital-first creators in mind. There’s no intuitive way to organize hundreds of ebooks or templates. Filters, tagging, and media management are limited. And if you’re running anything remotely complex—like bundles, licensing tiers, or gated memberships—you’ll be duct-taping your way through with apps.

Security is another gap. Shopify has no built-in DRM, watermarking, and download limits. You’ll need third-party apps if you want to protect your content, most of which cost more.

Shopify is a better fit if you want ecommerce scale, physical product flexibility, and integrations galore. But if your business revolves around digital content delivery, you’re better off with other platforms like Nas.io.

Shopify pricing

 

 

Shopify offers four main pricing plans designed for businesses at different stages. You can choose to pay monthly or save 25% with annual billing:

• Basic: $27/month
• Grow: $72/month
• Advanced: $399/month
• Plus: $2,300/month (3-year term)

Final thoughts

So, what’s the best platform to sell digital products in 2025?

Well, like most things, it depends.

Shopify gives you control, but it also gives you complexity. Kajabi and Podia are fine for structured programs, but they start to feel overpriced once you need more than the basics. Gumroad is easy to start with, but the moment you start making serious sales, those fees feel like a punch to the gut. Skool works if you want to build around a community, but you’re locked into a membership-first model with limited flexibility.

Meanwhile, Nas.io takes a different approach. It offers a clean setup, AI-powered workflows, and tools that match the way creators actually sell. You can build and sell courses, downloads, paid events, memberships, and more—all from a single dashboard.

You also get Zero Links, which lets you create fast, no-fee payment pages. You can then engage members with threaded discussions, member challenges, leaderboards, and email newsletter.