If you’re building a business on your own in 2026, one thing becomes clear pretty quickly: it’s no longer optional to use the internet. And people often make their first decision about whether to trust you, learn from you, or buy from you based on your website. Yet, 78% of solopreneurs assert that a strong online presence directly boosts their success, but only 50% of them now have a business website. It is a big gap that tells something important. For solopreneurs, the perfect website builder is more than just a convenience. It’s an unlock.
The problem is that most solopreneurs are not marketers, web designers, or programmers. They’re juggling a family, a side business, a job, or a combination of all three. They simply want a website to facilitate the selling of digital goods and services, while supporting expansion without requiring them to pick up a whole new set of skills. While tools have come a long way, choosing the best website builder for solopreneurs can still be daunting.
In this guide, we are going to cover what to look for, how to choose the perfect platform for your project, and how modern tools can help you get started, grow, and sell online all from one place.
What Solopreneurs Need in a Website Builder in 2026
For solopreneurs in 2026, choosing a website builder is all about finding one that will work for you, not against you. The best ones feel seamless, supportive, and crafted for people in a rush because most solopreneurs just don’t have the time to wrestle with technology.
A great builder begins with ease of use. Solopreneurs want to create a website from scratch without any coding, meaning intuitive editors, clean templates, and guidance that actually feels helpful. But AI is on the frontline now, offering intelligent layout recommendations, automated page creation, and even content prompts to lighten the most labor-intensive tasks.
What matters most is this:
Top Website Builder Types Explained
For solopreneurs, choosing the best website builder has never been more crucial. This business is rapidly growing due to consumers demanding easier-to-use technologies that allow them to create great websites without hiring developers. With the explosion in popularity of no-code platforms today, solopreneurs are more powerful than ever.
Drag-and-drop website builders
The “classic” choice is to use drag-and-drop builders. You choose a template, move elements around on the page, and design something visually. This space is dominated by Squarespace and Wix. In fact, Squarespace has about 25% of the website builder market, hosting more than 5.3 million websites, whereas Wix alone has about 40% of the market and powers upwards of 8.5 million websites.
Pros
Cons
These builders are still in demand as they provide quick, easy, and clean solutions.
AI website builders
Speed and direction are the reasons why solopreneurs increasingly use AI builders. AI creates layouts, copy, and structure automatically after answering a few questions, eliminating the need to drag blocks by humans. The market is growing rapidly, valued at an estimated $4.2 billion in 2024 and $12.6 billion by 2033.
They are perfect for independent contractors who want to use AI to build landing pages, test an idea quickly, or stay out of the design phase. Nas.io is dominating this market with AI-assisted landing pages that help users create the business layer of their website without having to deal with templates or technology.
Who are they ideal for:
Ecommerce-focused platforms
E-commerce platforms are ideal for solopreneurs running store-heavy enterprises or selling plenty of goods. These builders are optimized for product management, inventory, and check-out processes.
Pros
Cons
Besides, the demand for such tools is expected to grow together with the growth of solopreneurship. The website builders market in general is expected to grow from $3.95 billion in 2024 to $22.99 billion by 2031, mainly driven by e-commerce and no-code technologies that enable even non-technical persons to create websites and online applications.
Step-by-Step Guide: How to Build a Website That Grows Your Business
As a solopreneur, creating a website is more about clarity than pixels. You’re building the space where your work, narrative, and values are at last all in one location. Even though technology normally makes you want to shut off your laptop, this tutorial guides you through the procedure in a way that feels manageable.
Step 1 – Plan your site: Who are you building for?
Make sure you understand who your website is intended for before you work on a template. Because they are eager to “get something up,” solopreneurs frequently omit this phase, although it is the one that determines everything else.
What goals do you have for this website? Encourage customers to schedule a call? Offer a digital product? Establish authority?
Who is this fellow, anyway, and what’s his gripe about?
When you have a thorough understanding of your target audience, you can make deliberate design decisions instead of speculating.
Step 2 – Domain and hosting end
Your domain is your storefront sign, and hosting is the building underneath it. While some website designers take care of both, others demand that you purchase hosting separately.
Integrated options save tech headaches and make setup exceedingly easy.
Although separate hosting gives you more control, it comes with greater responsibility.
Make a decision depending on your growth goals and comfort level. All-in-one builders are typically preferred by solopreneurs who desire fewer moving pieces.
Step 3 – Choose templates and design elements
Templates are your creative shortcut. Look for layouts that reflect the vibe of your company: structured for consultancy, bold and expressive for creative work, and serene and basic for coaching.
Some things that cannot be compromised:
Excellent templates are more than just attractive: they lead your guests precisely where you want them to go.
Step 4 – Add essential pages that tell your story
A solopreneur website doesn’t need 20 pages; it needs five done well.
Home introduces the transformation you offer, not your bio or resume.
About Us builds trust and shows your human side.
Services or Products describe how someone can work with you.
Blog grows your authority and SEO footprint.
Contact gives a clear next step.
Clarity is the real design secret. Visitors should understand what you do and how to take action within seconds.
Step 5 – Digital product or service sales setup
Solopreneurs tend to overthink this. The secret is seamless purchasing, whether you’re selling memberships, coaching calls, or templates.
Your website builder should allow you to:
This is where the debate between landing page creators and Nas.io really begins. Classic landing page technologies involve the integration of various programs. On the other hand, Nas.io automates sales by letting you make offers, take payments, and deliver goods all at once. It removes the “tech glue” most solopreneurs struggle with.
Step 6 – Optimize for SEO and mobile
This doesn’t need deep technical knowledge; it’s more about consistency.
Easy checklist:
Step 7 – Launch and test
Your first draft does not need to be perfect. It just needs to work.
Prior to publishing:
After you launch, pay attention to how users interact with the site. Where do they hesitate? Where do they click? Since your site is an ongoing part of your business, not a one-off project, these small cues help you refine the next version.
Selling Online Through Your Website
The real magic happens when your website starts working for you after it’s live. Your website is more than just a digital business card as a solopreneur; it’s where your sales automatically begin, your offers take shape and form, and your clients find out what you do.
How do solopreneurs package offers?
There isn’t one “right” offer for everyone, and that’s what makes online business exciting. For some solopreneurs, digital products such as templates and manuals provide great opportunities to generate money. Others do best in coaching programs in which they work closely with clients. Whereas memberships serve well for ongoing support, brief challenges or structured guidelines let people have a clear roadmap of actions to take.
The secret lies in positioning your knowledge in a manner that makes sense to you and actually moves your audience.
What payment and automation tools matter?
A smooth checkout can make or break a sale. Most platforms today support major payment methods, easy invoicing, and a seamless checkout process. What happens after the sale is just as important. With automated distribution methods, your digital product, onboarding email, or coaching intake form will be sent out in no time. Aside from saving time, this sets up a very trustworthy relationship.
Where does AI fit into marketing and sales?
With AI, solopreneurs have an unseen ally that can help them understand what works, create hyper-personalized customer experiences, and automate painful parts of marketing. For example, Nas.io offers Magic Leads, which locates dozens of potential clients with every single search, and Magic Ads, which designs and runs advertising campaigns for you.
Comparing Popular Website Builders for Solopreneurs in 2026
The website builders market keeps on growing, and when you start your business, all the choices might get overwhelming. The ideal one will, of course, depend on what you want your website to do, since each platform takes a somewhat different approach. Here are five of the most relevant builders for solopreneurs in 2026, put more concisely and comparatively:
1. Wix
It is one of the most popular brands in the drag-and-drop website builder arena. It allows you to graphically design a website by moving its components around like pieces on a canvas. For this reason, it is an ideal platform for freelancers, independent contractors, or creatives who want to establish a professional website without having to worry about the technicalities. Wix has a wide range of themes, from integrated marketing tools to basic e-commerce functionalities that best fit small businesses or service pages.
The biggest disadvantage comes in when your company starts to scale in complex ways: Wix is less capable than more flexible platforms of handling more complex e-commerce needs, custom logic, or deep backend management.
2. WordPress
A large portion of the internet is powered by WordPress, and it will give you almost complete control over how your website looks and functions. It’s excellent for solopreneurs who plan on creating a lot of content, growing through SEO, or building something that requires long-term flexibility. You can scale in just about any direction you like with thousands of plugins and themes.
This is a trade-off, as WordPress does indeed require additional setup and maintenance. You are responsible for hosting, updates, and the administration of plugins, which might feel like a lot of extra work if you would rather have a more straightforward experience.
3. Shopify
Shopify is built for selling. Shopify can provide the structure to handle payments, delivery, and store operations efficiently if your solopreneurship relies on merchandise, digital downloads, or memberships. Many product-based companies choose this because it contains high security and scalability features.
Where it becomes less ideal is in content heavy sites or simple landing pages. If you just need a portfolio or a blog, Shopify can feel like too much platform for too little need.
4. Squarespace
Squarespace is a favorite amongst creatives, coaches, and service-oriented solopreneurs because its templates are tidy and polished. The overall experience feels clean, the builder is simple to use, and hosting is provided. Squarespace shines if you’re looking for a website that looks gorgeous right out of the box.
When you need extensive e-commerce or more complicated integrations, its limits become apparent. Advanced store features are more constrained compared to Shopify, and the plugin ecosystem is smaller than WordPress.
5. Nas.io
Nas.io takes a different approach to website builders compared to what has been conventionally done. It integrates business tools that solopreneurs need with website development, rather than just pages and design. You can do AI-assisted landing page development, sales funnel setup, digital product or coaching program sales, and customer interaction automation on a single platform. This makes it a powerful choice for those wanting to create, launch, and grow without juggling a multitude of tools.
Remember that Nas.io, unlike WordPress, is not a fully-featured CMS. It will be most effective for solopreneurs who will prioritize a simplified approach to marketing and sales over extensive design modification.
| Platform | Ease of Use | Customization | Ecommerce Strength | Best For |
| Wix | Easy | Moderate | Moderate | Beginners, small service sites |
| WordPress | Hard | Very High | High (with plugins) | Content-heavy or scalable businesses |
| Shopify | Moderate | Moderate | Very High | Product-focused businesses |
| Squarespace | Easy | Moderate | Light–Moderate | Creatives, consultants, portfolios |
| Nas.io | Very Easy | Moderate | High (digital services/products) | Solopreneurs selling offers + automation |
Common Challenges and How to Overcome Them
Although creating a website is at first quite exciting, many solopreneurs soon face a few well-known obstacles. The good news is that most of these issues have easy solutions that keep things going smoothly, and none of them are deal-breakers.
Tech overload often sets in early. So many new tools, settings, and design options can be overwhelming all at once.
You can simplify things by:
Another big hurdle is time constraints. Most solopreneurs build their websites on weekends, at night, or between clients. Try to refine rather than reinvent by selecting a prebuilt layout, re-purposing your content, or letting AI write early drafts.
It doesn’t have to be tough to keep your website current. Checking links, updating testimonials, updating your services page, and scanning for out-of-date information are all simple monthly routines that will make a huge difference. By keeping things modest and consistent, you can avoid fatigue and keep the vitality of your website intact.
Build With Clarity, Grow With Confidence
The key to choosing the best website builder for solopreneurs is not finding the flashiest tool but choosing one that works best with how you like to work. So if you are all about simplicity, pick something that gets you online quickly. If customization and growth are important to you, pick a builder that can scale with you. And if you want to spend more of your time creating instead of fiddling with tech, then look for solutions that automate the heavy lifting.
And the ultimate victory is remembering that you don’t have to follow trends or imitate what other people are doing. If you’re ready to build smarter instead of harder, here’s the simplest next step. Build your business smarter with AI. Nas.io helps solopreneurs find customers and sell online without needing followers or code.
FAQs
Do I need technical skills to build a solopreneur website?
Not at all. Most of the modern builders are designed to be easily accessible even by novices. The heavy lifting is done behind the scenes by AI technologies and drag-and-drop editors.
How much does it cost to run a simple website?
Most solopreneurs pay between a mid-range builder plan and the cost of a domain. Price varies, but you can start small and only increase as your company grows.
How do I know which website builder is right for me?
Start with your goals. If you’re a designer who wants design control, WordPress is a good option. If you’re looking for simplicity, Squarespace and Wix are good options. Shopify is great if the top aim is to sell, whereas Nas.io will make things much easier if you’re looking for an all-in-one business setup.
Can I sell digital products or services from any builder?
While most have e-commerce facilities, the depth certainly does vary: from builders like Nas.io, which has made selling digital goods and services easier with integrated payments, to Shopify, which offers the most advanced functionality for storefronts.
Do I need templates, or should I design from scratch?
Templates give you a tried-and-true framework and save time. While you can always modify them, having a template allows you to focus on your business objectives and content rather than design.
