How Jenny Hoyos Turned Her Virality Formula Into a 6 Figure Business

Laura Mantilla Vargas

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Meet Jenny Hoyos: Gen Z’s YouTube Growth Expert

At just 19, Jenny Hoyos isn’t your typical entrepreneur. With 6 million YouTube subscribers, she’s proven that age is just a number when it comes to creating viral content. Jenny’s mission? Showing young people how to make a positive impact while being smart with their resources. Her blend of budget-friendly solutions and creative content strategies has made her a go-to voice for aspiring creators.

The Challenge: From Creator to Coach

Despite her massive following, Jenny faced a common creator problem:

  • Her knowledge and expertise were scattered across various platforms
  • Managing multiple tools was eating up time she could spend creating
  • She needed a way to turn her viral success formula into a teachable system
  • Scaling her impact while maintaining personal connection seemed impossible

The Nas.io Solution: Turning Experience into Income

Jenny built her coaching business on Nas.io through three key elements:

  1. 21 Days to Viral Challenge: Her signature program that breaks down viral content creation into daily actionable steps
  2. Weekly Live Calls: Personal coaching and feedback sessions that keep participants engaged and accountable
  3. Digital Products: Templates and frameworks that make her viral formula repeatable

She leveraged Nas.io’s features to maximize impact:

  • Challenges: Created a structured 21-day program that guides participants through daily content creation tasks
  • Magic Reach Email System: Sends timely reminders and updates to keep participants engaged and on track
  • Product Hosting: Offers exclusive templates and frameworks all in one place

The Results: Numbers That Speak Volumes

  • Proven Success: Initial challenge with 119 participants generated $20,000+
  • Strong Community: Built a thriving community of 450+ members
  • High Engagement: Weekly live calls and daily tasks keep completion rates high

Explosive Growth: Generated over $100,000 from challenges

Key Success Factors:

  • Started with strong foundation (6M YouTube subscribers)
  • Created step-by-step viral content framework
  • Launched structured 21-day challenge program
  • Built engaged community through weekly live calls
  • Provided daily actionable content creation tasks

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Laura Mantilla Vargas
Laura Mantilla is a senior growth strategist specializing in creator economy platforms and digital-product monetization, with over a decade of experience scaling digital ecosystems, community-led products and creator-driven businesses. At her current role, she spearheads growth strategy, user acquisition and initiatives for platforms empowering creators and entrepreneurs.

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