Building a landing page can feel intimidating if you’re not overly techy. But the truth most solopreneurs, freelancers, coaches, and mompreneurs don’t realize is that well-converting landing pages don’t require much coding, a design background, or a big following.
Thanks to the rise in AI tools, building a landing page for your side hustle is easier, faster, and more beginner-friendly than ever. And when using AI landing page builders built specially for solopreneurs (like Nas.io‘s Lead Form feature), you can get started quicker than ever.
This help guide will explain how to build a landing page that converts through a simple, step-by-step process. We’ll also go into why AI tools can be so useful when building landing pages, and how you go about promoting your new landing page and collecting leads.
Why Building a Landing Page Is Crucial for Solopreneurs
Landing pages are one of the most important tools you can have when growing an online business, giving you a secure area for lead generation that you can direct users to from any of your marketing campaigns.
According to a study by SellersCommerce, landing pages convert 160% better than other types of sign-upforms. Success varies depending on content, site speed, and CTAs, but it’s clear that landing pages are the way to go if you’re trying to improve the conversion rate for your business.
The main reason why landing pages work so well is that they guide users towards one clear action. There are no distractions leading visitors to other areas of your website, and you don’t need complex funnels or a big budget to create a successful landing page.
With simple, streamlined landing pages created using AI tools, you can guide your website visitors smoothly towards conversion.
And remember: don’t lose leads because your pages aren’t optimized – you can fix this with simple, focused pages that make it easy for customers to say “yes!”.
What Makes a Landing Page Convert
There are a few key elements that make a landing page convert. When someone lands on your page, they should know what you’re offering, why it’s important, and what they need to do next.
Key Elements of a Successful Landing Page
Here are some landing page tips for freelancers that all successful landing pages should have to convert well and produce consistent results:
- Include A Clear Headline: A headline should explain to visitors exactly what they can get from leaving their details on a landing page.
- Develop A Focused Offer: Your offer should explain what visitors will get, who it’s for, why it’s helpful, and the outcome.
- Feature A Strong Call To Action (CTA): A strong CTA is simple, bold, and action required, such as ‘Sign Up Now’, or ‘Join The Challenge’.
- Always Include Social Proof: Build trust with social proof, including testimonials, screenshots, case studies, and before/after photos.
- Focus on Simple Design: Your landing page should be simple in design without cluttered distractions – use lots of white space, readable text, and ensure your landing page is mobile responsive.
Here’s an example you may be interested in. A career coach working solo built a landing page with lots of text, three packages to choose from, and six CTA buttons. People were visiting her landing page, but not booking appointments.
This coach rebuilt the page using an AI landing page builder, making sure to stick to one headline, one offer, one CTA, and a couple of her best testimonials. Within a few days, her conversion rate had increased, and clients were recommending her to friends and family.
Mistakes To Avoid
Avoid these pitfalls when building a landing page to ensure you’re on track:
- Too much text: This can be overwhelming for visitors and incur a high bounce rate.
- Multiple CTAs: Stick to one, clear CTA that makes it super obvious what you want visitors to do.
- Confusing Navigation: Don’t make your audience think – they should be able to easily navigate your website without scrolling endlessly or getting confused.
- Generic Headlines: Avoid headlines that don’t feel targeted – too vague, and browsers are more likely to bounce.
Step-by-Step Guide on How to Build a Landing Page
Building a landing page that converts can be simple when using the right tools and following a clear guide.
Follow the steps below to create a landing page that not only attracts visitors, but is also focused on converting them too:
Define Your Goal
The first step you need to take before even designing your new landing page is to define your goals. This will tell your landing page what you want it to do, whether it’s collecting email addresses, selling a product/service, or promoting an event, challenge, or webinar.
Having a clear goal will keep your page focused and ensure your copy, design, and CTA align. This step should take you 5 – 10 minutes to complete.
Know Your Audience and Offer Clarity
Think carefully about who your target audience is going to be and what problem you’re able to solve for them.
Knowing your audience will enable you to write copy that resonates with people, clearly demonstrate the benefits of your offer, and tailor your landing page for the best results.
For example, a freelance coach might target busy professionals looking to improve productivity. Their landing page must instantly communicate the benefit to potential customers, such as ‘Get 3 Proven Productivity Tips You Can Start Using Now’.
Creating a simple audience avatar/profile should take you in the region of 10 – 15 minutes.
Write a Clear, Compelling Headline
Your headline is the first part of your landing page that visitors will see, so it’s super important to get this right.
Focus on the problem and the solution you’re offering, and use active language to get people engaged. Your headline should be focused, benefit-driven, and easy to read – this step should take around 10 minutes to write a 10 – 12 word headline for your landing page.
Create Persuasive Copy and Benefits
The copy you add to your landing page must persuasively highlight the benefits of your offer. Using bullet points can make your page more scannable and clearly emphasize the outcomes and pain points your audience will be focused on.
Include what the visitor will get by completing the goal, how you can help solve their problem, and why it’s better than alternatives on the market.
This section may take you 30 minutes to 1 hour, depending on the complexity of your offer and how much you want to say.
Design Layout for Simplicity and Mobile-Friendly Viewing
The design of your landing page should be simple and mobile-friendly.
A clean, distraction-free landing page is more likely to convert visitors, so use lots of whitespace to separate sections and ensure your fonts are always easy to read.
You should also limit colors to 2 or 3 complementary shades, and optimize your landing page for mobile devices, since 62.54% of internet browsers use mobile devices.
Putting together your layout should take you around 20 – 30 minutes, depending on the complexity of your design.
Add Strong CTAs
Strong CTAs can be the difference between a landing page that flops and one that significantly improves a lead generation strategy.
CTAs should tell visitors exactly what they need to do next, such as “Get My Free Guide” or “Start Your Free Trial”.
Try using contrasting colors to make CTA buttons stand out, and keep CTA text action-oriented to focus your visitors on your primary goal.
Setting up CTAs should only take you around 10/15 minutes – remember that less is more with CTAs, a few focused CTAs are typically more effective than lots of different ones.
Include Testimonials or Proof
Adding social proof to your landing page can help build trust and credibility, showing just how many other people you’ve helped with your products/services.
You could add customer reviews, case studies, or the number of happy customers you’ve helped to demonstrate your skill and encourage other users to bite the bullet and join you.
It should take you around 10 – 15 minutes to add a few compelling testimonials to your landing page.
Set Up Analytics and Tracking
The last step you must take when setting up your landing page is to set up analytics and tracking.
Measuring the effectiveness of your landing page will allow you to see exactly how it’s performing and make decisions on what you need to tweak to improve performance and results.
You can use Google Analytics and UTM tracking codes to track conversions and results from your landing page, or use the Nas.io Analytics Dashboard to keep your analytics and landing page in one place.
This step should take you around 15 – 20 minutes, depending on the level of tracking you require.
Landing Page Checklist
To make sure your landing page is ready, check out this simple launch checklist to ensure your landing page has the following key elements:
- Clear Headline
- Focused, Persuasive Copy
- Strong CTA Above the Fold
- Mobile-Friendly Design
- Analytics / Tracking Set Up
Using AI to Build Landing Pages Faster and Smarter
AI tools can make building landing pages so much easier. It can remove the guesswork and allow solopreneurs, freelancers, coaches, or any businesses struggling with time constraints to create landing pages without coding that actually convert.
Tools like Nas.io’s Lead Forms allow you to automate layout and suggest compelling copy based on your conversion goals. For example, if your goal is to generate leads for your business, AI may suggest that you use a concise headline, benefit-driven bullet points, and a prominent CTA to capture attention.
You can also use AI to personalize offers and capture better leads. Personalized messaging will resonate more with visitors, increasing the likelihood of them completing the goal you’re aiming for.
Optimizing conversions without manual guesswork is so much more achievable with AI data insights. AI can test different versions of headlines, images, or CTAs to see which converts best, and easily integrate with other CRM and email automation tools.
Nas.io can be useful here, allowing you to build a landing page and start generating leads quickly through automatically nurtured email sequences/sales funnels.
How to Promote Your Landing Page and Attract Leads
Promoting your landing page and attracting leads can seem more daunting than actually building your landing page.
Here are a few ways you can promote your landing page effectively, without relying on big follower numbers:
Organic Social Media
Share your landing page across platforms where you know your audience spends time. This could be LinkedIn, Instagram, X, or Facebook.
Keep consistent with your marketing, ensuring that you focus on publishing value-driven content that drives users back to your landing page, without hard selling.
For example, you could set up a LinkedIn post promoting ‘3 Tips to Boost Productivity in 7 Days’, and then link back to your landing page.
Email Marketing
If you have a marketing list, email your subscribers with a clear CTA that directs them back to your landing page.
This can be a powerful strategy even with a small, niche audience, especially if your messaging aligns with your audience’s pain points.
Paid Ads
You can run paid ads on platforms like Facebook, Instagram, and Google to generate more traffic for your landing page.
Start with a small daily budget to avoid any wasted spend and use A/B testing for headlines, images, and CTAs.
Paid ads can drive traffic quickly, but combining them with organic strategies can help to ensure sustainable, long-term results.
AI-Powered Lead Generation Tools
AI tools like Nas.io’s Magic Leads can help you automatically find and target the best leads for your business.
AI landing page builders for solopreneurs remove the guesswork from lead generation, identifying who is most likely to engage with your offer.
Nas.io’s Magic Ads is another useful tool, automating ad campaigns and optimizing targeting. This can save you hours of manual work and improve overall conversion potential.
FAQs
Can I Build Effective Landing Pages Without Technical Skills?
Yes, you can use AI tools like Nas.io to create the best landing page tools for coaches and solopreneurs without any coding or design experience.
How Long Does it Take to Create a Converting Landing Page?
With the right AI tools under your belt, you can create a high-conversion landing page in under 1 hour.
Is AI Really Helpful in Landing Page Creation?
Yes, AI can suggest layouts, content, and optimization techniques to improve conversions and remove the guesswork in landing page creation.
How Do I Know if My Landing Page is Working?
You can set up analytics and tracking codes to identify how many leads and conversions a landing page is producing, while AI platforms like Nas.io track insights and analytics automatically.
Do I Need a Big Audience to Make My Landing Page Effective?
No – AI tools can help you to find and target the right kind of leads, negating the need for a large, existing following.
Nas.io’s Role in Growing Your Business with Landing Pages
Nas.io can help simplify landing page creation, finding customers with AI, and online sales for solopreneurs.
You don’t need a large following, extensive coding knowledge, or a big budget. With Nas.io Lead Forms, you can build professional landing pages, capture leads, and even automate follow-ups.
Magic Leads and Magic Ads can help you to find and target your perfect customers automatically, while AI insights optimize conversions in the background.
In short, Nas.io turns your landing page into a customer acquisition tool, allowing you to focus on delivering your services and growing your business.
Recommended Tools and Resources
For solopreneurs, freelancers, coaches, and mompreneurs, Nas.io is an all-in-one AI platform for landing pages, lead generation, and sales automation.
Check out this Lead Form Guide for step-by-step instructions, and learn how to use AI sales automation to generate regular leads.
You should also check out HubSpot’s landing page resources for additional inspiration or Hootsuite’s Marketing Guides.
