Why Building Community Pays More than Amassing Audience

That sinking feeling.

You publish epic content, hungry for engagement. But all you hear are crickets. Your posts just blend into endless feeds. For what?

Creating is your thing. But chasing metrics leaves you drained. Are you changing lives or just chasing validation?

The relentless pursuit of audience numbers. It’s like being on a hamster wheel, right? Posting endlessly, chasing likes and follows, but at the end of the day, feeling like you’re just running in places. 

Here’s the thing: an audience might give you numbers, but numbers alone are like empty calories – they don’t nourish your creator soul or your wallet.

Having an audience isn’t bad. It’s just that if you’re only playing the numbers game, you’re missing out on something bigger, something more rewarding. You see, when the show’s over, the audience leaves. They came, they saw, they liked, and they left. 

Where’s the lasting connection? Where’s the community? What if passion projects focused on relationships that represent your most underrated potential? Not fame, but cultivated communities, which you can also earn from sustainably?

In this blog post, we will decode audience vs community and understand what works for growing as a creator. Let’s dive in!

What’s an Audience Anyway?

Let’s break it down.

An audience, in its simplest form, is a group of spectators. They’re your concert-goers, your video watchers, your blog readers. 

Sure, they’re there for the content, but their engagement often ends there. Imagine a concert crowd – they cheer, they clap, but when the lights go out, they head home. They’re here for the experience but not necessarily for the long haul.

But wait, there’s more to this story. An audience isn’t just about headcounts; it’s about potential. It’s the raw material, the first step towards something more meaningful – a community.

Then…What is a Community?

Here’s where the magic happens. If an audience is a concert crowd, a community is more like a group of friends jamming out in your living room. It’s smaller, yes, but it’s rich in connections and conversations. Community members don’t just consume; they contribute, connect, and care.

A community is about relationships, not just transactions. It’s where people come together over shared interests, passions, or goals. They’re invested, engaged, and sticking around not just for what you post but for the connections they forge with you and each other.

See, you don’t need millions of Instagram followers or endless content creation to earn. Every day, people build thriving businesses by cultivating committed communities.

Here’s a side-by-side comparison of audience vs community for your understanding.

Aspect Audience Community
Engagement Passive (likes, views) Active (discussions, contributions)
Connection Superficial, based on content consumption Deep, based on shared interests and values
Monetization Potential Limited, often ad-based Higher, through subscriptions and loyalty
Content Strategy Frequent, trend-focused Meaningful, value-driven
Relationship Depth Short-term, transactional Long-term, relational
Growth Strategy Numbers-focused (more followers) Engagement-focused (stronger bonds)
Creator Role Content producer Community facilitator and leader
Member Role Spectators Active participants
Outcome Temporary buzz Sustainable engagement and loyalty


Meet the New Wave of Alternative Creators


Now, let’s talk about the new heroes of the digital world: creators who thrive not on algorithms or viral fame but on building small, dedicated communities. These creators understand that you don’t need a million followers to make a meaningful income. In fact, sometimes, a few hundred engaged community members can be more valuable than thousands of passive followers.

These creators are rewriting the rules. They’re showing us that success doesn’t always look like a viral video or a trending hashtag. It seems like a thriving community where each member feels seen, heard, and valued.

Research supports this shift. A report highlights that building a loyal community can be vital to expanding your reach and growing your business. Community building creates a sense of belonging and engagement, fostering trust and loyalty. This, in turn, leads to increased engagement, sales, and long-term success.

Simply put, you don’t necessarily need an audience to start building a community!

Can You Start Without an Audience? 


“But I’m not famous,” you might say. “I don’t have thousands of followers.” 

Guess what? That’s totally okay. 

Some of the most successful community creators started exactly where you are. They didn’t have a huge social media presence. They weren’t influencers. But they had a passion, a voice, and a desire to connect with others.

And here’s where platforms like Nas.io come in. Nas.io isn’t just a platform; it’s a launchpad for creators like you. It’s where you can take that first step from being a lone voice to a community leader. It’s where you can start small but dream big, building a space where people come not just for what you create, but for the community you cultivate.

Sign up for free today

    Why Nas.io is the Game-Changer Platform

    Because it’s not just about posting content; it’s about building connections. Nas.io gives you the tools to focus on what really matters: your community. It’s where you can charge subscriptions easily, engage with your members directly, and create a space that’s uniquely yours.


    Nas.io is revolutionizing the way creators build communities. With Nas.io, creators can focus on community over content, offering tools for easy subscription management and direct engagement. 

    Our tools let you focus entirely on connecting with members on what matters most.

    It starts with controls customizing exactly the experience you envision:

    • Build a customized hub welcoming your people rather than conforming to rigid templates. Add your own style.
    • Manage members like friends with tools segmenting groups, access permissions, and journeys matching their needs.
    • Integrate conversations across email, chat, calendar, and events so your community hangs out in one chill spot, not scattered chaos.
    • Monetize momentum with subscription tiers, digital products, and inventive community incentives. We simplify setup while you retain the lion’s share.
    • Track engagement and revenue analytics to guide decisions. Community success relies on data, not guesses!

    Most importantly, Nas.io lifts limitations on pursuing purpose above profit. Our model means the value you create directly fuels your dreams – not some corporate agenda.


    The platform’s success is evident in its recent growth, with a 60% increase in revenue in November, just in time for its 1-year anniversary. This trend clearly indicates that 2024 is poised to be a year of significant growth for online memberships, digital products, physical events, and mailing lists.

    We want to show you a few examples of paid communities that have successfully monetized even WITHOUT a huge number of followers on Instagram, TikTok, or YouTube.

    Building and Earning from Communities with Nas.io

    As we explore the dynamics of audience versus community, let’s turn our attention to some real-world examples. 

    Virtual Power Networking
    Marc Jarrett has harnessed the power of his extensive PR and negotiation experience to create a global community for networkers. With 197 paid members at $12.99/month, he uses Nas.io to organize members into different WhatsApp groups based on their skills, expertise, and interests. This strategic grouping, facilitated by Nas.io, enhances networking opportunities, making it a unique community for professional growth and connections.

    Inside the Locker Room
    Shayamal Vallabhjee leverages Nas.io to host a mindset and performance community for career-focused individuals and executives. With 61 paid members and a subscription of INR 3,500/3 months, Shayamal offers an enriching environment with resources like mental toughness programs and brain-boosting activities. 

    His use of lead magnets and promotions during talks and workshops is amplified by Nas.io’s capabilities, effectively growing the community. Shayamal uses Lead Magnets built on Nas.io. He also heavily promotes his Nas.io Community using a QR code in every talk or workshop he facilitates outside Nas.io.

    LifeMaster Global Community
    Neal’s self-development community on Nas.io is a platform for global network connections. Charging INR 2,082/month with 282 paid members, he integrates WhatsApp and collaborates with niche-relevant brands to expand the community. Nas.io’s structure supports this model by providing a streamlined member management and engagement platform.

    Indvstry Clvb
    Hosted by Amber Jacobs, this private community for creative industry insiders uses a referral system for exclusive access. With 360 members at $19.99/month, it leverages Nas.io for member management, maintaining its private and exclusive nature. This strategy of tapping into current members’ networks for growth exemplifies Nas.io’s utility in nurturing specialized, niche communities.

    In these case studies, Nas.io’s role is pivotal in transforming individual networks and expertise into thriving, monetized communities. The platform’s capabilities in managing subscriptions, categorizing member groups, and hosting diverse, interactive content enable creators to focus on community engagement and growth, regardless of their initial audience size.

    What if I already have an audience? Can I not earn money from them?

    Yes, you can! 

    If you already have an audience, the next step is to transition them into a community. This shift focuses on forming deeper connections and engagement, transforming passive followers into active community members.

    The Secret = Building Community Capital.

    Building a community is about forming meaningful relationships rather than chasing likes. It’s about creating an always-on, engaged environment where members feel valued and connected.

    Join the Movement of Business-First Creators


    Audiences, while beneficial, can leave you feeling empty. However, passion projects focused on cultivated community promise something more.

    Join Nas.io to step off the audience treadmill and start building something lasting. Whether you’re transitioning a small audience into a thriving community or starting from scratch, sustainable growth and income await. It’s time to focus on lasting connections over fleeting likes.

    Audience or community—start nurturing both on Nas.io today for free.


    You might also like

    How to Build a Community on Discord
    16 Mar 2024
    9 min read
    Read More
    Skool vs Nas.io: The Right Community P...
    02 Mar 2024
    8 min read
    Read More
    Slack vs Discord: Which is Best for an...
    02 Mar 2024
    7 min read
    Read More

    Join our Newsletter Community

    Created by community managers, for community managers.