Women entrepreneurs are launching businesses at a faster rate than ever, with AI playing a significant role in the acceleration of female-owned businesses. Female entrepreneurs are using AI to level the playing field, streamlining business operations and saving time and money that can be better spent on other areas of their businesses.
A Constant Contact survey found that 91% of participants reported that AI made their companies more successful, with 28% expecting AI to save them a minimum of $5,000 over the next 12 months. These punchy stats demonstrate the difference AI can make for women starting a business, and how tasks that used to require a whole team or a big budget can be carried out successfully in a matter of hours.
This help guide will explain how women are using AI to turn their skills and passions into tangible income, tips for using AI to build effective solopreneur lead generation strategies, and identify the best AI tools for women business owners to make this possible.
Why Women Entrepreneurs Are Turning to AI Today
There is a range of challenges women face when launching a business that drive them towards AI marketing for solopreneurs.
Women often experience time pressures from family or their career, often have limited tech/marketing knowledge, and may feel unsure about how to find their ideal audience.
It’s also unlikely that a female entrepreneur starting out has access to a large team, making launching a business feel very overwhelming.
A report by Small Business Britain has found that 55% of UK-based female founders are using AI already, with 37% saying it’s significantly improved their marketing efforts. Another survey by Female Founders Alliance (powered by Graham Walker) found that all-female teams tend to be optimistic about AI, seeing it as a lifeline for reducing reliance on third parties and external capital.
AI can be highly beneficial for female founders when launching their businesses, and can also tap into emotional drivers that resonate with women, such as freedom, control, recurring revenue, and pride in self-built ventures. It’s clear that AI provides solutions for women entrepreneurs, helping them to launch and scale their brands more efficiently.
How AI Streamlines Finding Your Ideal Customers
Finding the perfect audience is a key hurdle that many female founders face. They may feel overwhelmed, having scattered marketing and no clear community to work with.
Platforms like Nas.io help people understand how women start businesses with AI, assisting with identifying and reaching target buyers quickly and easily.
Nas.io’s Magic Leads is particularly useful for finding customers through scanning public data and identifying people who match your Ideal Customer Profile (ICP). This reduces the time you may waste marketing to people who will never be interested in your services, focusing on the people who are most likely to be interested and make a purchase.
Once you have some warm prospects to target, Nas.io’s Magic Reach can automatically send personalized outreach to these potential customers, ensuring the messages are human, helpful, and on-brand.
For example, let’s say you’re a coach helping mompreneurs with their daily routines. You’d describe your audience to Magic Leads, e.g., “Moms with children under 10 years old looking for more structure in their day”. AI will generate a prospect list based on this information and use Magic Reach to send automated outreach with messages such as the following:
“Hi! I’ve seen your posts about juggling routines with little ones. I can help moms build systems that save time and bring some extra calm to their day. Can I send you a quick guide?”
This kind of automated, personalized outreach is super targeted, coming across as respectful rather than spammy and helping to reach your ICPs easily in the best way.
Setting Up Lead Generation with AI
Here’s a quick, 3-step guide to using AI to find customers:
- Define Your Ideal Customer: Describe who they are in simple terms, and AI will find these customers who are close to the buying stage.
- Use Magic Leads to Generate a Prospect List: Magic Leads will help you find pre-qualified leads who fit your ICP, even without a large existing audience.
- Activate Magic Reach: Magic Reach can help send personalized, automated messages, allowing you to start real conversations that will lead to sales and bookings.
Using AI to Build Effective Marketing and Sales Funnels Faster
Once female founders start finding customers, the next task is to create a path for those customers to make a purchase. This can often feel overwhelming, with complex tools, third-party platforms to learn, and trying to make a website and content feel coherent.
AI can change the pace of this process and make things feel more manageable.
For example, Nas.io’s AI pages can help generate landing pages, lead capture forms, thank you pages, and email follow-ups, without requiring any coding experience.
Nas.io’s AI pages can significantly help women entrepreneurs launch landing pages quickly with optimized content, removing the tech barrier and giving you design, content, and strategic skills without a big budget or team.
AI can also help write compelling offers, automated follow-ups, and high-converting Lead Forms, all while maintaining strong, cohesive branding.
Here’s a realistic timeline of a typical AI-assisted funnel, to give you an idea of how AI can cut weeks of work for a woman entrepreneur:
- Write a Simple Prompt: E.g., Create a landing page for a 4-week confidence coaching program for new moms.
- AI Generates the Page: This includes the layout, content, forms, and images.
- AI Drafts Follow-Up Emails: This could be a welcome message, nurture sequence, or booking prompt.
- Instant Publishing: AI can instantly publish without needing to set up a domain, third-party plugins, or tweak designs.
Marketing Automation and Ads Made Simple for Women-led Startups
Once the funnel is live, you need to think about how you’re going to get people to see it.
For many female entrepreneurs, automation and ads can feel intimidating due to time constraints, budget requirements, and risk.
AI-powered ads like Magic Ads can help simplify customer-friendly campaigns, without needing to take a crash course in Meta Ads Manager. You describe your offer, and AI will create the ad copy, visuals, and audience targeting to reach the right people.
Here’s a quick example: A mompreneur is launching a ‘Morning Routine Reset’ program. She uses Magic Ads with a $159 budget, and sees over 100 targeted clicks and 2 dozen leads within the first couple of days.
These kinds of results are particularly good when you don’t even have to write or optimize the ads manually or learn how to use a third-party system.
When creating AI-driven experiments and scaling them, make sure to follow these best practices for optimal results:
- Start with a small, manageable budget
- Let AI test different variations
- Focus on one offer at a time
- Improve your landing page before scaling
- Increase ad spend once you see positive results
Packaging Your Knowledge Into Sellable Digital Products and Programs
Digital products are an ideal option for female entrepreneurs looking for flexibility and recurring income.
AI via tools like Nas.io can help turn ideas into successful offers by generating course outlines, challenges, and coaching packages. This can help you turn your existing passions and expertise into real, tangible income that you can rely on.
Nas.io can also help with landing page copy, pricing suggestions, and how to sell your courses, providing support at every stage of the journey.
Here are some pricing and positioning tips for succeeding without big follower numbers or existing brand recognition:
- Start with a simple, fast-win product that you know will be popular
- Use testimonials or beta testers for social proof
- Make your personal story part of your value to show your personality and add a human touch
Overcoming Tech Overwhelm: How AI Bridges the Skills Gap
Female entrepreneurs often get stereotyped as ‘not techy enough’, leading to women fearing tech even if these stereotypes don’t actually apply to them.
AI can help eliminate these barriers, with platforms like Nas.io automating technical tasks and empowering women to build landing pages, write emails, and source leads, without worrying about learning new tech processes.
This also encourages women to focus on other areas of their business, such as teaching, coaching, and creating, while AI handles the manual technical work in the background.
Success Stories Spotlight
AI is helping women launch businesses faster than ever. Here are some short case examples that show women entrepreneurs growing their businesses with AI tools:
A Wellness Coach With No Audience
A wellness coach wanted to sell a 5-day stress reset challenge, but felt stuck on tech and a lack of audience.
Nas.io helped with their AI page builder, allowing her to set up a conversion-friendly landing page, compelling emails, and a live checkout in under 2 hours.
Magic Leads was invaluable in generating her first 40 subscribers, with 5 subscribers converting into paying customers within the first week of her business going live.
A Freelance Designer Seeking Recurring Income
A freelance designer was struggling with sporadic jobs and desired regular work that would provide ongoing income each month.
She used Nas.io to transform common client FAQs into a $29 mini-course. Nas.io produces her course outline, sales page, and follow-up sequence, earning her $1,000 in her first month from a course she built in an afternoon.
Getting Started Today: Step-by-Step Action Plan for Women Entrepreneurs Using AI
Now that you have all the main elements together, check out this step-by-step action plan to summarise how women entrepreneurs can use AI to succeed with their businesses:
- Define Your Expertise and Ideal Customer: Write a simple sentence that explains who you help and what you help them achieve. AI can refine this later, but this initial information must come from you.
- Use Nas.io to Generate Leads: Enter your ICP into Magic Leads to generate real prospects, and activate Magic Reach to commence personalized outreach.
- Build Your First Landing Page: Use Nas.io’s page generator to create your offer page, lead form, and welcome email, without design or copywriting experience required.
- Package Your First Offer: Structure a mini-course, challenge, or coaching program, making sure it’s simple and fast to deliver.
- Automate Marketing and Scale: Launch an ad with Magic Ads, with AI handling the content, targeting, and visuals.
- Launch, Learn, and Refine: Talk to your customers early and consistently adjust your offer based on feedback and results.
Conclusion
AI consistently removes barriers for female entrepreneurs, helping to speed up and simplify landing page creation, content, and running paid ads.
You don’t need fame, a big audience, or coding skills. Just follow the steps above and lean on AI support to stop second-guessing your ideas and launch a business quickly, successfully, and confidently.
With platforms like Nas.io, you can turn your expertise into income that’s simple, regular, and achievable.
Explore AI-powered tools with Nas.io today to launch your business quickly and make selling more accessible.
FAQ
How can AI help women entrepreneurs start businesses faster?
AI can help women entrepreneurs find customers, build landing pages, and run ads to get their business running more quickly from the start.
Nas.io can help simplify tech challenges and speed brand launches without needing big budgets or coding skills.
What are the best AI tools for women solopreneurs?
The best AI tools for women solopreneurs include Nas.io’s Magic Leads for improving lead generation and Nas.io’s Magic Ads for helping set up targeted ads without the need to learn third-party platforms.
Digital tools for mompreneurs, for example, can help women focus on delivering value rather than technical setups, avoiding wasted time when there may already be time constraints in place.
Is AI marketing complicated for non-tech-savvy women?
AI marketing can be accessible even for those who don’t define themselves as ‘tech-savvy women’.
Nas.io uses AI to create pages and automate outreach, removing the need to be an expert in marketing or tech.
How do women entrepreneurs use AI to sell digital products?
Women entrepreneurs can use AI to package expertise into offers like courses, coaching, or challenges. These digital products can be promoted automatically via targeted ads and landing pages, helping to increase sales and generate a recurring income for female entrepreneurs.
Can AI replace the need for having a big social media following?
While a big social media following isn’t essential for a successful business, AI certainly doesn’t replace the need for a big following.
AI marketing and lead automation empower women entrepreneurs to find and connect with customers beyond their own networks or follower counts, allowing them to succeed with or without a big social media following.
