If you’re building a business on your own, you’ve probably felt the pressures of doing everything yourself.
There’s a lot to do for a solopreneur – finding customers, consistently posting online, sending emails, and keeping up with trends are all tasks that add to the never-ending list of things to do.
However, a new wave of AI-powered solopreneurs is emerging, with 23% of solopreneurs already using AI in their work. Hustle culture is ending, and AI is helping solopreneurs find customers, sell their products/services online, and grow their community without needing complex funnels, complex technical knowledge, or a huge existing following.
This article will break down how this transformation is happening and how solopreneurs can use AI to grow their business faster and more effectively. Whether you’re a seasoned solopreneur or you’re just starting your business, you’ll learn the roadmap to a simpler, AI-powered business that prioritizes growth and efficiency.
What Is a Solopreneur and Why Are They Growing?
A solopreneur is a person who runs their own business alone, without a full team behind them. Solopreneurs are often freelancers, coaches, creators, or mompreneurs, and combine the words ‘solo’ with ‘entrepreneur’ to blend independence with business ownership.
Solopreneurship is on the rise, with 84% of American businesses being run by a solopreneur, and 56% of all UK businesses being made up of sole proprietors.
More people are being driven towards autonomy, with a need to build a side hustle on their own terms rather than working for a large corporation. This may be to achieve better flexibility in an ever-changing working landscape, or to pursue a personal goal without the responsibilities of managing employees.
While there are many advantages to being a solopreneur, it also comes with challenges such as:
- Difficulty Finding Customers: Without a sales team behind you, lead generation and sales can be overwhelming and unpredictable.
- Time Constraints: As one person, a solopreneur wears all the hats, making it easy to burn out when handling everything from marketing to customer support.
- Lack of Marketing Skills: While solopreneurs may be experts in their craft, it’s unlikely they’ll know how to market their business through building funnels, running ads, or automating workflows.
These difficulties could affect all types of solopreneurs. For example, a freelance graphic designer may want to launch a course on their branding services, but doesn’t know how to package it to find leads.
A mompreneur may offer a coaching program, but is overwhelmed by tech and marketing.
Each of these solopreneurs has valuable skills, but they face struggles with marketing and scalability. This is where AI can help, allowing the solopreneur to focus on what they’re good at within their business and lean on a system to cover the rest.
How AI Is Changing the Game for Solopreneurs
The shift towards AI for solopreneurs is considerable and is making a measurable difference when it comes to efficiency, lead numbers, and ROI.
AI tools are no longer a ‘nice-to-have’ for solopreneurs. They’re the difference between a successful, efficient solopreneur that prioritizes their own skills in the right places, and a burnt-out solopreneur that’s had enough.
Platforms like Nas.io that are built specifically for solopreneurs can make AI tools more accessible, by including a range of tools in one place.
How Can AI Help Solopreneurs Find Clients Faster?
A recent study by the US Chamber of Commerce found that 58% of small businesses now use generative AI.
AI has been reported to improve productivity and overall business growth for solopreneurs, predominantly by identifying leads, automating personalized outreach, and tracking data.
Solopreneurs without big budgets or follower counts can also benefit from increased leads, with AI helping to reach prospects that you may otherwise miss if using traditional marketing methods.
Tools like Nas.io’s Magic Leads produce an Ideal Customer Profile (ICP) for a solopreneur, helping to understand who your ideal customers are and sourcing leads to match this profile. This provides a targeted list of prospects without needing to spend hours manually searching for new leads.
Can a Solopreneur Automate Sales Without Technical Skills?
It’s becoming more achievable than ever for solopreneurs to automate a sales process, even without a technical background.
Many AI tools offer no-code automation, pre-built templates, and automatically-triggered follow-ups that can be personalized for optimum conversion rates. On Nas.io, for example, Magic Reach can help solopreneurs send personalized outreach campaigns without needing to build complex funnels, handling an ‘if this, then that’ mentality that sends users super relevant messaging.
Automation like this reduces tech overwhelm, empowering solopreneurs that they can automate sales without having a coding qualification under their belt.
Is AI Affordable for Solo Business Owners?
AI is becoming more affordable for solo business owners.
While it used to be an expensive tool reserved for enterprises only, now solopreneurs can access AI platforms, like Nas.io, for as little as $20.75 per month.
The payoff in time can be huge when using AI. Studies show that AI can save workers up to 5 hours a week, allowing solopreneurs to spend more time speaking to customers, creating products, and generally growing their business instead.
Practical Ways AI Empowers Solopreneurs to Grow Their Business
There are various practical ways that AI can help solopreneurs to scale their businesses.
Here’s a step-by-step guide to using AI to start seeing the results for yourself:
Identify Your Target Customers with AI-powered insights
If you feel like you’re shouting into the void when attempting to drum up new business, you may need to focus on your ideal customer.
Make sure you’re using AI tools to analyze your niche and develop an ICP that you can use to reach the most interested people. Nas.io’s Magic Leads can build your ICP automatically based on past clients, your offering, and your niche, helping you find real leads who match this profile.
You can define your ICP and start generating leads within a few days – you’ll be amazed at how quickly things work when you’re targeting the right people.
Automate Outreach with AI Features like Personalized Messaging
Manually writing every email/outreach can be exhausting, particularly if they aren’t yielding any results.
You can use AI to generate automated message variations that speak directly to your community about their pain points, with tools like Nas.io’s Magic Reach helping to send personalized outreach sequences automatically.
This messaging can be adapted to every lead, ensuring your communications are as on-brand and human as possible. You can set up an AI-powered outreach flow in under an hour, allowing you to start sending automated messages immediately.
Package and Sell Your Offers Digitally
Many solopreneurs get stuck when it comes to turning their expertise into something sellable.
AI can help shape this, with brainstorming capabilities offering a range of ideas from online courses to coaching packages and recurring memberships to generate income.
You can then outline modules, pricing ideas, and landing page copy with AI, and use tools like Nas.io to turn these ideas into real products like digital downloads, courses, and coaching sessions.
You don’t need tech skills to package your knowledge efficiently, and you can build and publish your first AI product in just a few days.
Real-World Examples: AI Success Stories for Solopreneurs
It can feel overwhelming and lonely as a solopreneur, particularly if you don’t know many success stories from people in similar positions to you.
Here are some real-life snapshots of solopreneurs who have used AI to overcome key obstacles like no audience, limited time, or lack of marketing know-how.
Mariana Sanchez of Make Lovers Generates Community of 10,500+ Members.
Mariana Sanchez is a great example of how finding your niche and focusing on community can lead to real results when using AI.
She created niche products and ran challenges to motivate her community, with one attracting over 600 participants.
Her community became a key growth engine, with members engaging with each other and making recommendations, reducing dependency on paid ads or large follower numbers.
By growing to over 10,000 members, Mariana is a great example of how you can build a compact, niche community of engaged members and drive real growth through an AI platform like Nas.io.
Jenny Hoyos: From Virality Formula to a 6 Figure Business
Jenny Hoyos began her journey on YouTube as a YouTube growth coach and turned to Nas.io to start running challenges and packaging digital products.
She wanted to hone her knowledge onto one key platform and generate an income from an engaged community, rather than blanket-posting to people that may not be interested in her content.
Through Nas.io challenges, the Magic Reach Email System, and hosting digital products, Jenny was able to build a thriving community of 450+ members and generate $20,000 from her first challenge.
Overcoming Common Solopreneur Fears Around AI
There are many fears for solopreneurs around AI being too technical, costly, or even the risk of AI replacing them.
The reality is very different. AI is a tool that can be used to amplify your skills, and it is never a replacement for your unique knowledge and expertise.
Platforms like Nas.io are designed to help solopreneurs use AI as a tool from a user-friendly dashboard, with no-code setup, allowing automated lead generation, outreach, and sales with no technical know-how required.
With AI on your side, you can find customers, sell offers, and focus on your preferred areas of your business!
Nas.io—How AI Helps You Find Customers and Sell Online
Nas.io is designed for solopreneurs who want to grow their businesses without juggling lots of third-party tools.
Its Magic Leads feature can help solopreneurs automatically find and qualify new prospects, while Magic Reach can personalize and automate outreach to ensure all cold leads have the opportunity to turn into warm prospects.
Other features beyond lead generation are also super helpful for solopreneurs, like automated sales funnels and digital product opportunities to help make more money and reduce friction in the sales journey. Whether you’re a freelancer, coach, or a mompreneur, Nas.io simplifies solopreneur marketing tools, outreach, and sales – and don’t worry, you don’t need lots of followers or coding skills to succeed.
Conclusion — Embrace the AI-Powered Solopreneur Future
AI is democratizing business growth for solopreneurs, making it more and more possible to grow a business without large budgets, big teams, or complex technical knowledge.
By automating processes like lead generation, outreach, and sales, AI gives time back to solopreneurs, allowing them more freedom to focus on what they do best within their business.
Platforms like Nas.io empower solopreneurs to take this journey for themselves from one easy-to-use dashboard.
Build your business smarter with AI. Nas.io helps solopreneurs find customers and sell online — without needing followers or code. Start your free 7-day trial today.
FAQs
What is a Solopreneur?
A solopreneur is a person who runs their business alone, without a big team behind them.
Common examples of a solopreneur include freelancers, coaches, creators, and mompreneurs, all striving for independence and flexibility for their business.
Can AI Really Help Solopreneurs Find Customers?
Yes, AI can help solopreneurs find customers by identifying ideal leads, ranking prospects, and automating outreach.
This can shorten the lead generation journey, helping solopreneurs find customers without big audiences or budgets.
Do I Need to be Tech-Savvy to Use AI for my Solo Business?
No, you can use AI for your solo business without any significant tech experience.
Modern AI platforms like Nas.io support solopreneurs through no-code setups, guided workflows, and pre-built templates to allow creators to generate sales without technical expertise.
How Does Nas.io Help Solopreneurs Sell Their Knowledge Online?
Nas.io helps solopreneurs sell their knowledge and expertise online by enabling them to package coaching, online courses, or digital products within its system.
Solopreneurs can sell these products directly through Nas.io, with features like Magic Leads and Magic Reach helping to simplify finding customers and automating outreach.
What’s the Fastest Way for Solopreneurs to Start with AI?
The fastest way for solopreneurs to start with AI is to identify a target audience and begin generating leads with a tool like Nas.io.
Simply set up one automated sequence with a simple offer, and refine it as you go.
