Soynatasha: Build a 50k business from her remote lifestyle

Darryll Rapacon

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Meet Natasha: The traveling Business Queen

Mexican creator Natasha Puente (aka “Soy Natasha”) proves you don’t need an office to build a successful business. After a decade of living the digital nomad dream across Japan, Vietnam, Thailand, and now Australia, she’s turned her lifestyle into a profitable venture. Currently cruising Australia in a van with her partner Warren, she shows others how to break free from the 9-5 grind.

Check out Natasha’s blog here!

The Challenge: Making Mobile Work, Work

Despite her growing social media following, Natasha faced critical challenges in monetizing her lifestyle:

  • Traditional course platforms weren’t built for creators constantly on the move
  • Managing communities across different timezones made engagement difficult
  • Running events and workshops required complicated tech setups
  • Selling digital products needed multiple tools and platforms
  • Creating consistent income while traveling demanded a systematic approach

The Nas.io Solution: A Complete Business in One App

Natasha built her nomadic empire using three core strategies:

Strategic Free Events

  • Hosts large-scale events that attract brand sponsorships
  • Creates engagement opportunities that convert to sales
  • Uses events as marketing tools for her paid offerings

Multi-Level Challenges

  • Developed three distinct challenges targeting different aspects of the nomadic lifestyle:
    • Content creation for aspiring digital nomads
    • Website building for personal branding
    • Remote work skills development

Smart Sales System

  • Leverages seasonal promotions (Black Friday, Christmas, etc.)
  • Uses targeted email campaigns to previous buyers
  • Creates urgency through limited-time discount codes

The Results: Freedom and Financial Success

  • Community Growth: Built a loyal community of 23,000+ members
  • Challenge Success: Consistently attracts 2,500+ participants per challenge
  • Event Impact: Maintains 1,000+ attendance at live events
  • Marketing Efficiency: Achieves 400% ROAS on product promotions
  • Industry Recognition: Selected as lead instructor for Women’s Money Mentorship program with Nas Daily
    • Taught 150+ women creators over 4 weeks
    • Shared proven systems for online income generation

Revenue: Generated $50,000+ through digital products

Key Success Factors:

  • Started with travel content on social media
  • Built an audience through lifestyle content
  • Launched educational challenges
  • Scaled with free strategic live events
  • Created paid products & workshops

Ready to build a business using your phone? Start your community today.

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Darryll Rapacon
Creative Director at Nas Company, Darryll oversees all video production and visual storytelling. He brings years of experience in multimedia design, branding, and directing content for digital-first audiences across platforms.

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