Meet Dawn Cher: Singapore’s OG Finance Influencer
Before “finfluencer” became a buzzword, Dawn Cher was already making waves as Singapore’s premier finance blogger under the name SG Budget Babe. As the country’s top female finance personality, she’s earned widespread respect for her ability to break down complex financial concepts into no-nonsense, actionable advice.
She educates her followers on how to manage their money better, including how to reduce expenses, build multiple income streams and invest with the goal of achieving financial freedom. Dawn’s work has been featured by many government agencies, and she is frequently engaged as a speaker for corporate workshops, conferences and at schools.
The Challenge: Multiple Platforms, Multiple Headaches
Despite her success, Dawn faced significant operational challenges:
- Managing her business across several platforms created tracking and streamlining difficulties
- Her followers struggled with juggling multiple accounts to access her content
- Platform costs were skyrocketing into five figures annually
- Many expensive tools were underutilized, yet canceling would mean losing all her setup work
“I was convinced to give Nas.io a try as it was created by creators, for creators,” Dawn explains. “I felt that they would understand my pain points better, especially as a smaller creator who cannot afford to purchase different platforms to host my business on.”
The Nas.io Solution: One Platform, Multiple Revenue Streams
Dawn strategically structured her presence on Nas.io through two communities:
- Free Community: A space where followers access live events, courses, and challenges
- Premium Investing Community: A paid membership where investors learn about and discuss Dawn’s monthly stock investments
She leveraged several key Nas.io features to maximize engagement and revenue:
- Challenges: Dawn uses these for bite-sized education workshops. Her Credit Cards Hacking Challenge proved particularly successful, attracting 3,000 sign-ups in just three weeks.
- Magic Reach Email System: Replacing her previous email provider, this feature enables targeted communication with specific community segments – whether it’s challenge participants or course students.
- Product Hosting: A centralized location for all her digital products, including e-books, tools, and courses.
The results: Success, Streamlined
- Simplified management: “Perhaps the biggest benefit is that I now only have to log into ONE platform to manage everything in one place! My emails, courses and stock reports no longer need to be managed on separate accounts anymore.”
- Enhanced monetization: The platform’s flexible pricing options and affiliate discount codes opened up new revenue opportunities
- Rapid community growth: Her challenge-based funnel strategy helped build a community of 3,000 members in just three weeks
Income growth: Successfully 5X’s her income within a year of starting on Nas.io
Key Success Factors:
- Created a comprehensive investing course & premium community
- Launched paid challenges from her course content
- Built free challenge to attract new members
- Unified all business operations on a single platform
