Finding your first 100 customers sounds like a huge hurdle to any solopreneur, coach, consultant, freelancer, or creator launching an online business. You know your offering adds value, but reaching the right people can feel complicated and overwhelming.
This is where AI marketing tools are changing the game. Instead of spending hours manually trying to figure out the latest ad manager tool, along with targeting, copywriting, and budgeting to manage, new founders can now rely on AI to automate the process. By 2028, AI marketing is estimated to be valued at more than $107.5 billion, showing just how quickly the AI marketing industry is growing.
One of the best AI-powered ad automation tools out there is Nas.io’s Magic Ads, an AI-powered advertising tool designed to create ads, choose ideal audiences, and launch campaigns, all within the Nas.io platform. You don’t need to navigate or learn external platforms like Meta’s Ads Manager, or need an extensive marketing background.
In this guide, you’ll learn how to use Magic Ads to find your first 100 customers, from identifying your Ideal Customer Profile (ICP) and crafting your first offer to measuring results and scaling your business. Whether you’re running a side hustle, launching a coaching program, or selling digital products, Magic Ads can help simplify the growth process so that you can grow faster and more efficiently.
Understanding AI Marketing Tools
What Are AI Marketing Tools?
AI marketing tools are software platforms that use Artificial Intelligence (AI) to automate and optimize marketing tasks.
These could include anything from audience targeting, ad creation, and analytics, to broader lead generation with AI. These tools can help solopreneurs reduce manual work and give them the headspace to make smarter decisions based on real data.
Common features of AI marketing tools include:
How AI Changes Customer Acquisition
Before AI, new founders had to learn complicated advertising dashboards, handle targeting manually, and simply hope for the best.
In 2025, AI provides built-in systems that identify which users are most likely to make a purchase, what messaging will resonate best with an audience, and which channels deliver the strongest results. According to a Salesforce report, 60% of marketers already use generative AI in their daily workflows, showing how quickly AI marketing tools are becoming a part of standard customer acquisition strategies.
Some key benefits of AI marketing in terms of customer acquisition include improved targeting, better budget efficiency, optimization in real-time, and faster experimentation.
A Salesforce study reported that 68% of marketers already rely on AI for advertising optimization, showing just how revolutionary AI has been for customer acquisition.
For solopreneurs with limited time to spend manually finding customers, AI customer acquisition can dramatically shorten the growth path.
Examples of AI Marketing Tools
There is a range of platforms available that now offer AI-driven advertising features, such as:
These tools can help solopreneurs automate copywriting, ad creatives, audience generation, funnel building, and lead nurturing, all to handle the manual work and increase growth opportunities.
Many of these platforms are built specifically for solopreneurs and creators, and help to make day-to-day tasks more efficient while the founder can add a human touch.
What Are Magic Ads?
Overview of Magic Ads
Magic Ads is Nas.io’s AI-powered ad creation and automation tool, built into its existing platform.
It’s designed for solopreneurs who want to run effective ads without needing to learn third-party ad manager tools such as Meta Ads Manager or Google Ads.
With Magic Ads, users can plug in details about their offer and audience, which allows Magic Ads to carry out the following tasks:
By handling the manual, time-consuming tasks that are often involved with advertising, creators can focus on other areas of their business that may need more of a human touch, like engaging with customers or growing the business.
Key Benefits for Beginners
Some key benefits of Magic Ads for beginners include:
Magic Ads is built for people who don’t have experience running ads and may not have the time to spend hours figuring out who to target. It’s ideal for those looking for AI customer acquisition without complexity or worrying about wasting money on trial-and-error campaigns that may not produce results.
How Magic Ads Work: Automation and Targeting Explained
Magic Ads uses a combination of AI copywriting models and Meta’s advertising engines. It automatically creates ads based on specific targeting to create new leads without needing large follower numbers or an existing audience.
Using Magic Ads involves the following steps:
These steps, covered by Magic Ads, allow solopreneurs to focus on serving customers, while Nas.io handles the discovery and lead generation.
Preparing to Use Magic Ads
Identifying Your Ideal Customer Profile
Before launching any automated ad campaigns, you should first define your Ideal Customer Profile (ICP). Your ICP explains your ideal customer to AI, ensuring that your ads are only shown to your perfect audience.
To set up an ICP, you should include the following:
For example, a fitness coach may target busy moms in their area looking for quick home workouts. This ICP would inform the types of ads that they should prioritise, and what audience they need to advertise to.
Crafting Your First Offer for Testing
You should start with a clear, simple offer. Think of something your customers are likely to say yes to, such as a free consultation, fast-start bundle, or early-access discount.
Your offer should solve a clear pain point, be low risk to your audience, and be something that you can deliver quickly and consistently.
A good example would be a mompreneur offering a free consultation for her digital marketing services, or a consultant providing a free template for their online course.
Setting Realistic Customer Acquisition Goals
Lastly, you need to aim for steady, gradually compounding progress, not overnight success.
While viral growth can be exciting, it’s rarely sustainable, so set some realistic goals that you think you can achieve, such as:
Magic Ads can help you to accelerate results, but expectations must be grounded to achieve real, sustainable campaign performance.
Step-by-Step Guide to Using Magic Ads for Your First 100 Customers
Step 1: Creating Your Ad Campaign with AI Assistance
Within the Nas.io dashboard, Magic Ads will prompt you to describe your offer, choose a goal (e.g., clicks, leads, or conversions), and share a short pitch.
This will help it understand what you’re offering and what you want to achieve. You’ll also need to upload an image and pick a CTA that resonates best with your audience.
Magic Ads will then create your headline, ad copy, primary text, and description. By providing just a few details, you can relax knowing your ads are ready and set to go live ASAP.
Step 2: Automating Target Audience Selection
Next, Magic Ads will recommend lookalike audiences, interest-based groups, and demographically aligned users based on your ICP that are likely to engage with your brand and convert.
All targeting is data-driven, which often results in better results than manual targeting, even for beginners who have no experience in running ads.
Step 3: Setting Budget and Duration Parameters
When you’ve established your target audience, Magic Ads will suggest budget ranges based on typical small-business outcomes. This could range from $5 – $20 per day, with a 7-14 day testing window usually put in place.
The goal is to test early ideas cheaply, and then scale the winning combinations to ensure as little wasted spend as possible.
Step 4: Launching & Monitoring Campaign Performance
Magic Ads connects directly to Meta, allowing you to track performance without learning multiple external platforms.
You can track metrics like Click-Through Rate (CTR) and Cost Per Lead (CPL), as well as engagement and conversion rates to ensure your campaign is performing as it should.
Nas.io will also automatically flag underperforming ads so that they can be paused or adjusted quickly.
Step 5: Following Up and Converting Leads
Once leads start coming in, Magic Ads will promote conversion through Nas.io landing pages, community messages, one-on-one outreach, and automated email sequences.
It can support lead segmentation, automated reminders, and personalized follow-ups, helping solopreneurs find their first 100 customers through consistent follow-ups, rather than the ad itself.
Tips to Maximize Success with AI Marketing Tools
Testing and Iterating Based on Analytics
To improve your ads gradually, make sure you’re only testing one variable at a time. It can get confusing if you try to test multiple variables, as it will be impossible to know which variable contributed to what results.
Try adding new headlines, images, and offers, and compare audience groups to see what’s performing best. You should make all decisions based on performance data, not guesswork or intuition.
Integrating with CRM and Follow-up Automation
Good follow-ups and lead nurturing always beat a great ad. Tools like Nas.io help users send onboarding messages to new community members, automate nurturing, and tag leads by interests so you can send them more relevant content in the future.
You could also run drip sequences to regularly keep in touch with customers, with the ultimate aim of securing a conversion.
Avoiding Common Pitfalls with AI Ads
Some common pitfalls that can come with AI ads include:
Measuring Results and Scaling Up
Key Metrics to Track Customer Acquisition
You should track key metrics within your campaigns to ensure your customer acquisition is performing as it should be.
Tracking Customer Acquisition Cost (CAC) is an important one, as it tells you how much you’re paying for every new customer. Conversion rate is also key, as it tells you the percentage of users who are converting out of all visiting users.
You should also track lead quality, engagement rate, and Return On Ad Spend (ROAS) to understand your customer acquisition results and achieve scale confidently and sustainably.
When and How to Increase Ad Spend
Knowing when to increase ad spend can be daunting. You should only scale ad spend when:
Once you’re confident you’ve secured these three variables, you can begin increasing your budget gradually – just 10/20% at a time is enough.
Expanding Beyond the Initial 100 Customers Using AI
Once your campaigns start producing results beyond the initial 100 customers goal, you can start introducing features like upsells, new offers, and retargeting campaigns to produce results from new and previous visitors.
You could launch referral incentives to encourage further growth, and use lookalike audiences to push your reach that little bit further. AI will become your long-term co-pilot for sustainable growth while reducing the pressure on you.
Conclusion
AI marketing tools are fast transforming customer acquisition for solopreneurs.
Instead of wrestling with complex dashboards or spending months learning how to use third-party systems, platforms like Nas.io‘s Magic Ads make the process quick, simple, and accessible for everyone.
If you define your ICP, create a strong starter offer, and follow the steps in this guide, you can use Magic Ads to reliably find your first 100 customers in no time.
Build your business smarter with AI. Nas.io helps solopreneurs find customers and sell online — without needing followers or code.
FAQ Section
Are AI Marketing Tools Difficult To Use?
No, most AI tools, including Magic Ads, are designed for beginners, assisting with automated targeting, copywriting, and ad optimization.
Are AI Ads expensive?
No, you can start an AI ad campaign with a small budget of $5-$10 per day.
How Fast Will I See Results?
Most users see results from early data within a few days/weeks.
Do I Need Technical Skills for AI Customer Acquisition?
No, Magic Ads will handle setup, integrations, and customer targeting for you.
How Do I Choose a Budget or Measure ROI?
Start with a small budget, track cost per lead/customer, and scale what works best.
Is AI Safe and Private?
Yes, reputable AI tools follow platform-level privacy rules and don’t access personal data beyond what is required/acceptable for ad delivery.
