The Challenge: Losing Your Business Overnight
When COVID-19 shut down studios worldwide, Jyan faced the same crisis as thousands of fitness and wellness professionals: an offline business with no clear path to survival. She had built a respected yoga studio in Singapore, developed a loyal student base, and created a sustainable income stream. But within weeks, her entire operating model became impossible.
Unlike many instructors who pivoted to Zoom classes and hoped for the best, Jyan recognized something deeper. The future was not about recreating the studio experience online. It was about building a sustainable, scalable digital business that could reach students beyond her city, work across time zones, and generate income without the overhead of physical space.
But scaling a yoga business digitally was not straightforward. Most online yoga teachers were giving free content on YouTube or charging subscription fees with high churn. Jyan needed a model that would attract serious students, ensure commitment, and generate meaningful revenue while maintaining the community and transformation that made her studio successful.
The Turning Point: From Free to Paid
Jyan’s first move was strategic. She launched a free challenge on Instagram, using Stories and Reels to generate awareness. This was not about monetization. It was about building an audience of serious practitioners and understanding what content resonated.
The free challenge worked. It generated consistent leads and helped her gather an initial audience of engaged followers. But free content has inherent limitations. It does not signal value, does not attract committed students, and does not generate revenue.
The real breakthrough came when she launched her first paid challenge, “Prep for Inversions,” a 30-day program designed to help practitioners build the strength, flexibility, and confidence needed for headstands, forearm stands, and handstands.
The results were modest at first. She sold 477 seats at an average ticket price of $55, generating over $26,000 in revenue, but the initial response was slower than expected. Many creators would have pivoted at this point. Instead, Jyan made a strategic decision that would change everything.
The Insight That Changed Everything: Scarcity Works
Jyan noticed something in her data. When she posted about limited cohort slots and positioned challenges as test groups, signups spiked. One Instagram post alone generated 70 to 80 signups, far exceeding her typical conversion rates.
This was not manipulation. It was authenticity. She was genuinely running cohort-based challenges with limited capacity to ensure quality and personalized guidance. By clearly communicating this constraint, she activated the psychological principle of scarcity, and it worked.
With this insight, her next challenge, “Quest for Press: Jump Through and L-Sit Mastery,” surpassed 490 enrollments. Her organic Instagram conversion rates jumped to 5 to 8 percent, a significant increase from her initial approach.
Scaling Beyond Organic: The Ads Recoup Advantage
With proof of concept, Jyan knew the next lever was paid advertising. Rather than gambling on cold traffic, she used Nas.io’s Ads Recoup Program, a platform-native solution that lets creators scale with more confidence.
The results spoke for themselves. Her ROAS, return on ad spend, consistently exceeded 2.5x, meaning every dollar spent on ads generated at least $2.50 in revenue. This gave her the confidence to invest more aggressively in growth while staying profitable.
Ads Recoup allowed her to focus on what she did best, creating strong content and building community, while the platform handled pixel tracking, audience targeting, and compliance. She did not need to become a Facebook ads expert. She needed to know her customer and have a strong product.
The Product Architecture: Building a Sustainable Funnel
What makes Jyan’s business impressive is not just the revenue, but the system she built. Her monetization funnel is simple and effective.
1. Free Challenges to Build High-Intent Audiences
Free challenges on Instagram served as lead magnets, attracting practitioners interested in specific outcomes such as inversions, flexibility, and strength. This built her initial community of 2,208 Nas.io members, about 5 percent of her Instagram following, indicating strong audience intent.
2. Monthly Paid Challenges as the Revenue Engine
Each challenge, priced between $49 and $69 as a one-time payment, focuses on a specific skill progression. With a 40 percent completion rate and lifetime access to content, students view these as investments rather than subscriptions. By January 2026, she had launched nine distinct challenges covering both foundational and advanced skills.
The pricing strategy is deliberate. It is affordable compared to private sessions, yet high enough to attract committed students who take the work seriously.
3. Lifetime Access Model for Long-Term Value
Instead of subscriptions, Jyan offers one-time payment with permanent access. This removes friction around recurring charges and allows students to revisit content as they progress, building trust and reinforcing her role as a teacher rather than a service provider.
4. Paid Community for Future Growth
Her paid community targets wellness professionals who want to build online businesses. This expands her audience beyond practitioners into a higher-value B2B2C opportunity and positions her as both practitioner and mentor.
The Numbers: Proof of Scale
The business metrics reflect the strength of the model.
- $100K+ in total revenue on Nas.io in about 14 months
- $5K baseline monthly revenue, scaling to $15K to $18K during challenge launches
- 2,208 community members on Nas.io
- 40 percent challenge completion rate, compared to an industry average of 5 to 15 percent
- 5 to 8 percent conversion rate from organic Instagram posts to paid signups
- 2.5x or higher ROAS on paid ads
By most benchmarks, these are strong results. Many online yoga teachers earn between $500 and $2,000 per month. Jyan has built a high-six-figure annual business on a single platform with diversified revenue streams and a scalable system.
What Students Are Saying
Real results from real practitioners:
“Got my first inversion after years of trying. Clear progressions that actually work.”
Sarah K.“Went from shaky L-sits to full jump throughs in under a month. The community kept me going.”
Michael T.“Best investment in my practice. Structured, supportive, and effective.”
Priya S.“First handstand balance at 45. Jyan’s cues make a huge difference.”
David L.“From zero press to floating. Everything is broken down step by step.”
Elena R.
Why This Works: Three Core Strengths
1. Strong Content and Teaching Quality
Jyan’s background as a certified yoga, acroyoga, and mat Pilates instructor, combined with experience as a former competitive athlete, gives her a deep understanding of progression, modification, and technique. This shows in both her completion rates and student outcomes.
2. Clear Marketing Focus
Instead of trying to appeal to everyone, Jyan built programs around specific skill goals such as handstands, flexibility, and strength. This attracts motivated students who are willing to pay for clear outcomes.
3. Operational Simplicity Through Nas.io
By running her business on one platform, Jyan reduced friction. Products, payments, email, community, and analytics are all in one place. She can launch faster, track performance easily, and stay focused on teaching and growth rather than tools.
What’s Next
Jyan plans to continue launching monthly challenges, scale her paid community for wellness entrepreneurs, and explore new niches. Her long-term goal remains the same: building a business that prioritizes creator freedom and genuine community.
Key Lessons for Creators
1. Move from free to paid with intent.
Free content helped validate demand and build trust before introducing paid products.
2. Use scarcity honestly.
Limited cohorts and scheduled launches reflected real capacity constraints and increased conversions without misleading users.
3. Be specific about outcomes.
Clear skill goals convert better than broad wellness promises.
4. Fewer tools mean faster growth.
Consolidation reduced friction and freed up time for product and audience building.
5. Engagement matters more than audience size.
High completion and strong community drive referrals and long-term growth.
A Creator’s Win
Jyan’s journey from studio owner to digital creator earning over $100K in 14 months is the result of strong product design, focused marketing, and choosing tools that supported scale without sacrificing community.
What sets her apart is not just technical skill, but her understanding of her audience and commitment to real transformation. For creators struggling with free content or fragmented tools, her story shows what is possible with clarity, consistency, and the right business model.
The outcome is a global wellness business that delivers impact, income, and flexibility, which is exactly what drew her to building online in the first place.Want to build a business like Jyan’s? Explore how creators use Nas.io to launch challenges, build communities, and scale from one integrated platform built for creators.
Want to build a business like Jyan’s? Learn how creators use Nas.io to find customers, launch challenges, and scale online — without juggling multiple tools.
