Legacy Labs is a finance and investing education brand created by Giovanni Dubois and Amalia Cárdenas. Built for first-generation wealth builders, its mission is to help people turn financial uncertainty into clarity, confidence, and long-term legacy.
As first-generation immigrants who achieved financial freedom through real estate and smart investing in the United States, Giovanni and Amalia had deep expertise — but no experience turning that knowledge into digital products.
Within a short period, they launched their first paid challenge, validated their offer, and generated their first online sales using Nas.io.
The Challenge: From Expertise to Execution
Despite years of investing experience, Giovanni and Amalia had never monetized their knowledge online. They had no digital products, no funnel, and no structured way to teach or charge for their expertise.
While their audience had strong income and ambition, many felt stuck — unsure where to invest next or how to build wealth with confidence.
They knew their audience needed more than social content. They needed structure, education, and a safe environment to discuss money without judgment. Building all of this from scratch felt overwhelming, especially without prior launch experience.
The Turning Point: Why They Chose Nas.io
Legacy Labs was born inside the Nas.io ecosystem after Giovanni and Amalia joined Nuseir Yassin’s mentorship program.
They were looking for a simple way to teach professionals who already earn well but feel uncertain about how to grow and protect their money.
Nas.io stood out because it brought everything into one place — payments, onboarding, structure, and support — allowing them to focus on education instead of managing technology.
“We wanted to focus on impact, not tech. Nas.io made that possible.”
How They Launched Their First Paid Challenge
Giovanni and Amalia approached the process as students first.
- They designed their first challenge: “Invest Confidently – 14 Days to Clear, Structured Wealth.”
- They attended mentoring sessions and actively participated in Platinum sessions.
- They opened LinkedIn accounts from scratch and began publishing consistent educational content.
- They launched the challenge directly on Nas.io with built-in payments and automated onboarding.
This approach allowed them to move quickly without needing complex funnels or external tools.
The Results: Early Validation
Their first launch delivered meaningful early traction:
- 8 paid participants
- $79 USD per seat
- $632 USD in total revenue
- First-ever digital product sales
Beyond revenue, the most important outcome was validation. Participants gave strong feedback — some even suggested the price should be higher, a clear signal of perceived value.
Key Lessons for New Creators
- Start small to validate before scaling.
- A challenge is an effective first digital product.
- Mentorship significantly reduces guesswork.
- Early testimonials build confidence faster than perfection.
What’s Next for Legacy Labs
Legacy Labs is now preparing to relaunch the challenge at $150 USD, with four participants already enrolled ahead of launch.
Rather than scaling aggressively, Giovanni and Amalia are focused on building trust through real testimonials and measured growth — ensuring their offer continues to deliver real impact for first-generation wealth builders.
Thinking about launching your first digital product? Learn how creators use Nas.io to find customers, validate ideas, and sell online — without complex tools or technical overhead.
