Welcome to the community that is taking the onus onto itself to impact the world positively by being conscious in our fashion choices. 

From the moment you apply to join this community of like minded fashion enthusiasts, you become a decision maker, helping shape the future of your brand - WHIMS. 

This is meant to be a serious community with the occasional sprinkle of humour, cause why not ! Overall, the following are the goals and objectives - 

1) Tackle issues like Overproduction, Underutilisation and Hoarding in the fashion industry. We aim to introduce campaigns within our community and beyond to help people understand the ecological importance of their fashion choices. 

2) Brainstorm and come up with more issues that the community feels we should tackle as a brand, as a family.

3) Collaborate with brands and companies with similar goals and educate people through campaigns, popups, etc.

4) Empower local artisans from India who are behind all the outfits that WHIMS comes up with. 

5) Live a WHIMSically fulfilling life where not only are we fashionable and stylish, but sustainable and consciously changing the planet, one mindset at a time.


All applications to join the community shall be screened and we shall soon be opening up the community for our group discussions. 

Looking forward ! :D




Shruti