How we made a world record and sold homes on Facebook by converting leads to customers! Tata Value Homes was facing a common challenge in real estate: more supply, less demand. Traditionally, the industry relied on a push strategy, similar to relentless call center tactics. We aimed to create a pull instead. With just 30 lakhs for marketing, we combined the social vibe of GOA and the power of Facebook. We launched the real estate industry's first social sale, partnering with Facebook for an “Invite Only” mechanism. Buyers sent their details and booked their homes online with a 30K deposit. Our strategy targeted tier 1 cities, HNIs, and NRIs on Facebook, avoiding newsprint and OOH. We also hosted a major PR event with Facebook LIVE, featuring then-CEO Kirti Reddy. Buyers eagerly awaited their invites to secure their desired homes. Our call center screened these leads and closed the sales. The result? Over 20K leads and 252 homes sold in just 8 hours! Want to achieve similar success? Leverage Meta or Google Ads and nurture leads effectively with a robust CRM like Bigin from Zoho. Bigin has revolutionized my brands. It seamlessly integrates leads from performance ads with our call centers, providing seamless tracking at every step. Our team can now convert leads swiftly. Plus, with Bigin's mobile app, we stay connected with our customer's needs on the go, boosting our ROI significantly. I highly recommend it for your lead-generation campaigns.