If you pay attention and observe the brands that are thriving in digital marketing, they are marketing themselves with a purpose. Brands without purpose fail to build “Loyalty” and end up spending monies on media because they are only having a transactional conversation. In this masterclass we will learn: 1. How to crack your brand’s positioning & their purpose (WHY) 2. How to decode your community triggers (What do they care about) 3. How to articulate your central brand communication strategy (Central idea) 4. How to create paid campaign creatives for 10x ROI 5. How to create a “share-worthy organic strategy 6. How to plan your paid marketing campaign? 7. What are the metrics that matter while building an organic community What’s waiting for you on the logic side? 1. Brand Purposing and how to find that purpose 2. The Logic of Paid and Organic Campaigns For ROI and Community Building Respectively 3. Tried and tested hacks for planning a successful marketing calendar 4. How to measure performance 5. Paid to Organic Marketing user journey