Hi, my name is Guy. I’m a lifecycle marketing specialist with years of experience leading email, onboarding, activation, and retention strategies for fast-growing tech and SaaS companies.
Throughout my career, I’ve built data-driven email systems that help products increase activation, boost engagement, reduce churn, and grow predictably.
Today, I teach SaaS teams how to build these systems themselves — through clear frameworks, practical playbooks, and proven lifecycle strategies.

Guy Ben Shabat

Lifecycle Academy