Augmented Commerce Augmented Commerce integrates advanced geolocation, AI, and other technologies into retail, creating an immersive shopping experience that merges digital and physical realms. This innovative approach boosts customer engagement and offers personalized, interactive journeys. By allowing consumers to visualize products in real-world settings, Augmented Commerce enhances informed purchasing, optimizes conversion rates, and revolutionizes traditional shopping, setting new standards in customer experience. Denis Yurchenko is a serial tech entrepreneur who founded his first company at 19 and hasn't looked back since. Over 20 years, his company has stood proudly among the top 5 in IT integration, IT Security, and Data Analytics in Eastern Europe – no small feat, considering he started when floppy disks were still a thing. He has had the pleasure of working with the big guns of the Forbes 500, as a prime contractor for companies like BP, DHL, IKEA, Auchan, LVMH, Danone, and many others. Yes, he's that guy who knows a guy in all these places. He speaks fluently in exec and tech. He has good intuition but prefers to rely on facts. He is completely self-sufficient but prefers to delegate. He can create, enhance, and motivate. Now, he is turning the page to a new chapter in the MENA region. With over two decades of expertise in management, sales, and marketing under his belt, he is channeling all this know-how into a revolutionary AI solution. Think of him as a blend of seasoned wisdom, entrepreneurial spirit, and a dash of tech wizardry – all geared towards the future of AI. https://www.linkedin.com/in/denis-yurchenko-mtlab/ Biji Tharakan Thomas, known as BT, is the CEO and Founder of BETTROI, Dubai. With an MBA and a Bachelor of Engineering, BT is a seasoned entrepreneur and consultant with over 25 years of experience in companies like General Electric, Baker Hughes, and Meggitt. He specializes in Smart Digital Growth Solutions and is passionate about leveraging AI for business growth, focusing on sustainable and disruptive business models. BT is an angel investor and serves on the boards of several companies in the UAE, India, and the US. His expertise extends to early business engineering, go-to-market strategies, customer experience, and technology enablement, aiming to drive significant returns through business orchestration.