Successful Data and AI projects are not just about technology — they are about aligning strategy, operations, and decision-making. Business architecture provides the blueprint that connects business goals with data platforms, AI initiatives, and organizational change. In this session, we’ll explore how business architecture helps leaders make informed decisions, reduce risks, and ensure that technology investments deliver measurable business value Omar Aboutaleb is a Data and AI transformation leader with over a decade of experience helping organizations unlock the value of their data. His journey began in engineering and evolved into leading enterprise analytics programs, where he built modern data platforms, delivered machine learning solutions, and drove adoption of AI at scale. Omar has led initiatives across FMCG, energy, and industrial sectors, enabling more than $100M in measurable value. He is passionate about making AI practical, ethical, and impactful through sound data foundations and business alignment https://www.linkedin.com/in/omaraboutale