Ethics in the Age of Algorithms: Navigating the Crossroads of AI and Marketing The presentation will explore the ethical dimensions of AI and big data in marketing, focusing on how these technologies transform business interactions and consumer experiences. It will delve into the ethical implications, regulatory challenges, and the critical need for transparency and accountability in AI-driven marketing strategies. Through real-world case studies and thorough analysis, the importance of ethical governance and human oversight will be emphasized to maintain the integrity of marketing practices. The session aims to deepen the understanding of balancing technological advancements with ethical standards in the evolving landscape of digital marketing. Dr. Sabir Haque is an Assistant Professor at the American University of Ras Al Khaimah, specializing in mass communication with a deep focus on the integration of AI in marketing and education strategies. An expert in broadcast filmmaking and documentary production, Dr. Haque actively explores how AI can transform storytelling and audience engagement. He is currently involved in research that examines the ethical dimensions of AI and big data, as well as its impact on marketing techniques. Dr. Haque's work empowers professionals to harness AI's potential responsibly and innovatively. Linkedin https://www.linkedin.com/in/drsabirhaque