TOFU Secrets '24 gathered 90+ sales individual contributors, sales leaders, entrepreneurs, business founders talking about the latest Top of the funnel innovations and trends to get in the door and keep your pipeline full. The event emphasised on what makes A-players who they are. They built and follow a process to systematise pipeline generation. We started with a fireside chat discussion hearing from full cycle rep Jenny Lee at Verkada, Aditya Singh, founder of Shift Right, an AI-powered SDR company, Prashant Kala, GM APAC, Sales and Media Solutions and Mohd Rizuan, foremer SDR at Aspire and AI tools practitioner. Jacob from Introdex then took the stage to share about how their platform helps sellers build a process around getting warm referrals and accelerate speed to market. Finally, we wrapped up the event with a reminder on how to run strong discovery calls positioning the seller as a trusted advisor vs simply running BANT checklist interrogations. This event was sponsored by Introdex and Sales School Singapore. Introdex helps businesses reach out to their target customers via connectors personal network by arranging warm referrals. Sales School Singapore helps people with no sales background breaking into the world of Tech sales. They've coached and helped 40+ students getting their first SDR role in companies like Datadog, LInkedIn, Multiplier and many others.