Dream course on Performance marketing. LIVE project BootCamp. Course Title: Dream course on performance marketing with Apurv (Sept'24) batch Dates and timings (in IST): 8th September: 11 AM - 2 PM 14th September: 11 AM - 2 PM 15th September: 11 AM - 2 PM 21st September: 11 AM - 2 PM 22nd September: 11 AM - 2 PM 28th September: 11 AM - 2 PM 29th September: 11 AM - 2 PM 5th October: 11 AM - 2 PM 6th October: 11 AM - 2 PM 12th October: 11 AM - 2 PM Course Overview: The course is designed to provide You with a comprehensive understanding of the key concepts and strategies involved in performance marketing. This course will cover various aspects of performance marketing, including digital advertising, analytics, conversion optimization, and campaign management. Through a combination of theoretical knowledge and practical exercises. You will develop the skills necessary to plan, implement, and optimize performance marketing campaigns effectively. - Module 1: Introduction to Performance Marketing Overview of Performance Marketing Key performance metrics & Role of performance marketing in digital advertising - Module 2: Market Research and Target Audience Analysis Conducting market research for performance marketing campaigns Identifying target audience segments Developing buyer personas - Module 3: Performance Marketing Channels Overview of digital advertising channels (Search, Social Media, Display, Email, Affiliate, etc.) Choosing the right channels for performance marketing campaigns - Module 4: Campaign Planning and Strategy Setting campaign objectives and goals Creating a performance marketing strategy Budget allocation and forecasting - Module 5: Ad Creatives and Landing Pages Designing effective ad creatives Writing compelling ad copy Landing page optimization techniques - Module 6: Campaign Implementation and Management Setting up ad campaigns Tracking and measuring campaign performance Managing campaign budgets and bids - Module 7: Data Analysis and Optimization Analyzing campaign data using analytics tools A/B testing and conversion rate optimization Audience segmentation and targeting - Module 8: Marketing Automation for Performance Marketing Introduction to marketing automation tools Automating campaign management tasks Personalization and dynamic content in performance marketing - Module 9: SEO fundamentals SEO approach that aligns with Google ads How to combine SEO objectives with performance marketing - Module 10: What is AI and how it works? How AI is impacting performance marketing Top ChatGPT promotes to use for performance marketing and SEO (cheat sheet) Case Studies and Practical Exercises Analysis of successful performance marketing campaigns Final project: Develop and present a performance marketing campaign Commonly asked questions about this course: - Will I get the recording of the sessions? Yes, you will get the recording of each session and handouts after select sessions. - How is the course delivered? The course will be delivered through a combination of online lectures, case studies, interactive discussions, and practical exercises. You will have access to online resources and reading material. The course will culminate in a final project where You will develop and present a performance marketing campaign. - Are there any prerequisites for the course? There are no specific prerequisites for this course. However, a basic understanding of digital marketing concepts and familiarity with online advertising platforms would be beneficial. - Will this be a 1:1 session or in a group? This will be conducted in a group. - What If I do not turn up for the lecture because of a problem? You will be given the option to join the same session with another batch.