As human beings, our ideas are always bigger than us. They possess us. At Those Guys we obsess on identifying and leveraging granular truths to drive meaningful business outcomes.


We believe brands need to be built as a holistic experience - not just a film or a dataset. Rather, an organism that goes through its journey of weaving purposeful narratives that leave indelible impressions. Like a child. From a crawling possibility to a precocious talent and then a great opportunity.


We are here to make sure the kid learns to charm. We are here to keep things interesting and on point. 


Vivek Gupta

Those Guys

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