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The Soul CEO™
Freedom First Foundation
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Free
About Challenge


I know what it feels like.
Dragging yourself to teach back-to-back classes, rushing between studios, spending hours commuting just to make ends meet.

You’re an experienced instructor, passionate about your craft - yoga, pilates, barre, wellness coaching. You LOVE helping people transform.


But lately, you’ve been asking yourself:

✨ Is this sustainable?
✨ How long can I keep up this pace?
✨ What if there’s another way?


I used to think the same thing. I thought the only way to earn more was to teach more. Until I realized…the harder I worked, the more I burned out - and still felt capped by my time and energy.


What changed everything?
👉🏼 I stopped trading hours for dollars, and started building digital assets that sell on repeat.


And that’s exactly what I’ll help you do inside Freedom First Foundation.




Right now you might be:

  • Questioning your worth, undercharging, and over-delivering.
  • Feeling maxed out on classes but still capped on income.
  • Teaching when you’re sick or exhausted - because no class = no income.
  • Wondering if you can really build a future in wellness without burning out.


💔 The truth? As long as your income depends on showing up, your freedom will always feel out of reach.




Imagine…

  • Waking up to sales notifications from an offer you created once - even while you sleep.
  • Working less, earning more, and only teaching when you want to, not because you have to.
  • Having the time to travel, rest, spend time with your loved ones - while your business keeps running in the background.
  • Feeling confident that your skills and experience are packaged into something sustainable, scalable, and impactful.


That’s the power of building with a Freedom First Foundation.




⚠️ This isn’t another 'feel-good' workbook you’ll download, read through, and let collect dust in your pile of digital mess.


It’s a self-paced mini-course + workbook designed to give you clarity and direction you can act on right away.


Here's what's inside...



I’ll walk you step by step to:


✨ Claim your Soul CEO™ Identity so you stop shrinking and start leading.
👉🏼 If you keep seeing yourself as 'just another coach', your prices will stay low, your offers will feel generic, and your content will sound like everyone else’s. Your identity sets the tone for how the world sees you.


💎 Identify your Zone of Genius (what makes you uncopyable in your niche).
👉🏼 Most coaches skip this and end up copying what’s trending. But when you know your unique genius, you stop blending in and start creating offers and content only you can deliver.


🎯 Define your Dream Client so you know exactly who you’re speaking to (and stop wasting time on the wrong people).
👉🏼 If you try to speak to everyone, you're speaking to no one. When you get laser-clear on your dream client, your content starts landing, your offers feel irresistible, and you start attracting the right people who makes business feel fun and enjoyable.


🔑 Map out your first Freedom Offer that breaks you out of the time-for-money trap.
👉🏼 Group classes and privates cap your income. Your Freedom Offer is the bridge between where clients are and where they want to be - and it’s the thing that gives you scalable, repeatable income.


By the time you finish, you’ll have:

  • confidence anchor (Soul CEO™ Identity) you’ll return to every time doubt creeps in.
  • crystal-clear business foundation most coaches never stop to build.
  • Dream Client profile that makes creating content 10x easier.


This isn’t about adding more tasks to your plate.
It’s about giving you that clarity - the kind that makes every decision, every post, and every offer feel simple and natural.




This isn’t another 'how to make money online' gimmick.


It’s the exact framework I used to go from a burnt-out yoga teacher + studio owner → to an aligned Soul CEO running a business that funds my freedom.

I’ve used this foundation to generate multiple 5-figure launches in my first few launches - not by hustling harder, but by building smarter.


Here are some proof:


🛠️ Now I’m handing you the same tools - because if I can do it, so can you.




It's perfect for you if you are...


👩🏻‍🏫 An experienced yoga teacher, personal trainer, pilates instructor or wellness coach who loves your craft but feels exhausted by the grind.

💻 You’ve thought about going online but feel overwhelmed by tech, strategy and don’t know how or where to start

🔥 Tired of trading time for money, running around teaching in studios, feeling limited by your income ceiling

💎 You’re passionate about helping people but doubt if it’s sustainable long-term.

🕊️ Dreaming of freedom - to work from anywhere, to travel, to set your own schedule, and to say yes to opportunities without checking your class calendar first. 


🚫 It's not for you if...

❌ You’re looking for overnight success and aren’t willing to put in the work.

❌ You want a cookie-cutter formula to copy instead of building a business that’s true to you.

❌ You refuse to show up online because you’re waiting to feel 'ready' (spoiler: clarity comes from action, not before it).

❌ You’re not open to mindset work and think strategy alone will fix everything.

❌ You’re comfortable staying stuck in the trade time for money cycle and don’t actually want to change how you work.

❌ You’re only interested in teaching for hobby money and don’t care about scaling your impact or income.

❌ You’d rather keep spinning your wheels than try, fail, refine, and learn along the way.


⚠️ This isn’t for everyone.

But if you’re the kind of coach who is willing to show up, put in the work, wants freedom, alignment, and a business that actually supports your life - you’re in the right place.




If I walked you through this process 1:1, it would easily cost thousands.
But I want you to experience the shift for yourself.

That’s why I’m offering Freedom First Foundation for FREE - but only for a limited time.

Because once you see what’s possible, there’s no going back.




🚨 You’re one decision away from a completely different life.
One where your business supports your lifestyle, not runs it.


👉🏼 It’s free for now - but not forever.




Here's your reminder:

💎 You don’t need to choose between passion and income.
💎 And you don’t need to hustle harder to earn more.


You’re allowed to earn money while helping others.
You’re allowed to build a business that feels good.
And you’re allowed to want more.


So now the question is...

👉🏼 Will you choose comfort - staying in the cycle of classes, capped income, and waiting for the 'perfect time'' to start…

Or will you choose growth - stepping into your Soul CEO™ identity, building Freedom First Foundations and finally create a business that supports your life?


✨ The choice is yours.


To freedom + first-class dreams,
Jyan 🦋

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1 - Soul CEO Identity

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