Everything you need to know about creating content that attracts and converts. Here's a breakdown of what you'll get inside: - What is a strategy, and why do we need it? - Instagram sales funnel - Content strategy - Marketing pillars - Broad and niche audiences - Goals and objectives - SWOT analysis - Competitor analysis - Brand positioning - Profile optimization - Audit your profile - Create your content - Perspective shifting content - Copywriting 101 - Selling on stories