Varun Chopra is an Indian entrepreneur and co-founder of The Teaser Company, a leading direct-to-consumer (D2C) marketing firm, and Homified, a tech-driven D2C brand specializing in smart electronics and wellness technology. An alumnus of BITS Pilani, Chopra's entrepreneurial journey began during his college years, where he developed a keen interest in business operations and innovation. In 2017, Chopra, along with his co-founder Shivam Kumar, established The Teaser Company, focusing on creative strategies and innovative marketing solutions for D2C businesses. Under their leadership, the company has collaborated with over 250 brands, including Wellbeing Nutrition, Gynoveda, and Phy Life, achieving significant growth metrics such as 100% month-over-month increases and helping clients reach substantial revenue milestones. BUSINESS STANDARD Building on the success of The Teaser Company, Chopra co-founded Homified in 2022, aiming to deliver innovative products in the smart electronics and wellness tech sectors. The brand focuses on items like wireless power banks and massagers, striving to enhance consumer experiences through technological advancements. In December 2023, Homified raised INR 10 million in a pre-seed funding round, led by investor Srinivasan Namala, to expand its product line and market presence. BUSINESS STANDARD Chopra's entrepreneurial philosophy emphasizes the importance of productizing services for scalability and efficiency. He advocates for a deep understanding of market demand and maintaining close relationships with consumers and clients to shape service offerings effectively. MONEYMINT Through his ventures, Varun Chopra continues to make significant contributions to the D2C landscape in India, leveraging creativity and innovation to drive business growth and consumer satisfaction.