If you want to build an audience (distribution) for your creative work, business, or career congrats! You have a curious mind and that alone will make you fortune. Distributing your ideas allows you to flex your intelligence while everyone else competes for looks. You don’t have to show your body, or even your face for that matter. To become a good writer, you will need to understand psychology to structure a message that captures, holds, and spreads attention. Writing is not: • Not fancy designs • Not fancy gadgets • Not fancy pictures • Not fancy grammar If you want to write for impact All you need is: • A brain • Curiosity • Willing to learn • Consistent character This is how you write words that water down into the brain and heart of people for them to take action towards their life. Whether you know it or not, you have a personal brand. If you have an online presence through social media sites like LinkedIn, Twitter (𝕏), Instagram, or Facebook, your personal brand is there for everyone to see–whether you like it or not. Without a strong public resume (or value-centric social media profile) you close yourself off to global opportunities. Social media has set the scene for anyone to do what they love. The only people who don't believe this are the pure consumers. The people who doom scroll. Creating more problems in their life. And the people who hoard information but never do anything with it. Once you see social media for what it is, a new world opens up. But writing is difficult for most people: • you don't know what to write • you don't know how to write • you don't have a system to follow If this sounds like you then this book is here to solve all your problems. Put yourself out there. You will increase the luck surface area in your life. It will give you OPTIONS and more independence. Things like: • quit your 9-5 • work from anywhere with no locations barrier • spend more time with family and friends • Grow a brand with a paying audience • build and monetize your brand Spend time on your brand. It will reward you with money, followers, and connections. The barrier to entry is lower than ever.