I’m Itamar Shefer, based in Tuscany, where I work with Fiorvino visiting small family-owned wineries across Italy. My role gives me access to hidden gem wines usually known only to locals, along with the authentic people and stories behind them.

Through this community, I share those discoveries and create digital products that bring the essence of Italy closer to you. Expect wine knowledge, insider stories, and a deeper connection to the Italian lifestyle.

This is a place for anyone who loves Italy, wine, and authenticity, and wants to discover more than the tourist version of Tuscany.

Itamar Shefer

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Hidden wineries 

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Hidden wineries

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