Module 1: Foundations of Programmatic Advertising Understanding the Ecosystem: Brands, Publishers, and the Growth of Ad Networks Deep Dive into Ad Exchanges, Data Platforms, and Verification Services Exploring Programmatic Buying Models and Deal Structures Module 2: Mastering DV360 (Display & Video 360) Overview of the DV360 Learning Path Getting Started: A Primer on DV360 and Its Capabilities Defining Demand-Side Platforms (DSPs) and Their Role Step-by-Step Account Setup for DV360 Why DV360 Stands Out Compared to Other Platforms Navigating the DV360 Interface and Key Features Setting Up Your Brand's Advertiser Profile in DV360 Launching Your First Campaign from Scratch Building and Organizing Your First Insertion Order (IO) Implementing Conversion Tracking via Floodlight Setup Ad Format Options and Creative Types in DV360 Building Line Items: Structure, Bidding, and Goals Utilizing Dashboards and Reporting Tools Overview of YouTube Advertising Opportunities in DV360 Creating YouTube Campaigns and Ad Sets in DV360 Understanding Available Inventory and Deal Categories Introduction to DV360’s Private and Programmatic Marketplaces Walkthrough: Setting Up and Managing Deal IDs Integrating Third-Party Creatives and Tracking Tags Leveraging Native Ads, Rich Media, and Creative Management Diagnosing Delivery Issues with Line Items Strategy Guide to Running Brand Awareness Campaigns Using the Reach Planner to Estimate Campaign Impact Getting Started with Digital Out-of-Home (DOOH) Advertising Module 3: Enhancing Conversions Proven Techniques for Increasing Landing Page Conversions Module 4: CM360 – Campaign Management Essentials Introduction to CM360: Core Functions and Industry Use Cases Platform Overview: Navigation and Module Breakdown Behind the Scenes: Ad Trafficking and Selection Logic Setting Up Your First Advertiser in CM360 Building Your Initial Campaign in CM360 Creating and Managing Ad Placements Uploading Creative Assets and Designing Ad Units Distributing and Testing Ad Tags Across Channels Configuring Floodlight for Conversion Tracking and Activities Setting Up Custom Audiences for Retargeting Campaigns Key Differences and Synergies Between CM360 and DV360 Module 5: Data Management Platforms (Oracle BlueKai) Introduction to DMPs and Their Role in Marketing Intelligence Navigating Oracle BlueKai’s Dashboard and Taxonomy Tools Building and Activating Audiences Using BlueKai Segments Key Terms and Concepts Explained for Better Understanding Essential FAQs and Common Scenarios Demystified