(a) As I am marketing many physical products rather than one class or one challenge, I have many ad hooks, captions created to approach ads using the 6 ad angles 1. Self Care .. ex. What if your morning coffee reminded you that you are capable of achieving your dreams? ex. What if your morning coffee reminded you that you are stronger than the pressure? 2. Gift .. ex. What do you give the woman who deserves encouragement every day? ex. What do you give the woman who has everything? Inspiration 3. Tribe/Community ex. What if your shirt connected you to women around the world? 4. Empowerment .. ex. Don't buy this shirt - unless you are ready to feel unstoppable 5. Everyday Motivation .. ex. One shirt. One mug. One poster. One sisterhood. Women motivating Women 6. Impact .. ex. Your message might be the reason another women doesn't give up today .. ex. The message you wear today may be just the message to help a woman in need (b) I have no specific budget for ads .. As I have many products rather than one, I plan to spend what it takes to run separate ad sets with one angle per campaign .. hoping to learn which ad angles work best for my business and products .. (c) I plan to run separate ad sets with one angle per campaign hoping to learn which ad angles work best for my business and products .. Not sure right now if it is best to schedule one ad from each angle per day for a week with a recap of sorts on the 7th day .. then repeat .. and repeat .. or .. Spend a few days on one angle then switch to a few days on another using all of the ad angles .. then repeat .. and repeat ..