Not sure whether to choose ERP or CRM?
Here's a quick breakdown of their key differences!
1. What is ERP? ERP systems manage core business
functions like finance, supply chain, and HR, streamlining
internal operations across departments.
2. What is CRM? CRM focuses on managing customer
relationships, enhancing sales, marketing, and customer
service by organizing customer interactions and data.
3. Internal vs Customer-Centric ERP is designed for
internal business operations, while CRM centers on
improving customer interactions and driving sales growth.
4. Data Management ERP manages transactional data like
finances and inventory, while CRM organizes
customer-centric data, including contacts and purchase
history.
5. Functionality ERP supports business processes like
finance and procurement, while CRM boosts customer
engagement by organizing sales and service data.
6. Use Case ERP is typically used across the entire
organization, whereas CRM is mainly for sales, marketing,
and customer service teams.
7. Integration ERP integrates with systems like supply
chain and financial tools, while CRM connects with email
marketing, social media, and customer support platforms.