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ERP Or CRM learning e book

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Not sure whether to choose ERP or CRM? Here's a quick breakdown of their key differences! 1. What is ERP? ERP systems manage core business functions like finance, supply chain, and HR, streamlining internal operations across departments. 2. What is CRM? CRM focuses on managing customer relationships, enhancing sales, marketing, and customer service by organizing customer interactions and data. 3. Internal vs Customer-Centric ERP is designed for internal business operations, while CRM centers on improving customer interactions and driving sales growth. 4. Data Management ERP manages transactional data like finances and inventory, while CRM organizes customer-centric data, including contacts and purchase history. 5. Functionality ERP supports business processes like finance and procurement, while CRM boosts customer engagement by organizing sales and service data. 6. Use Case ERP is typically used across the entire organization, whereas CRM is mainly for sales, marketing, and customer service teams. 7. Integration ERP integrates with systems like supply chain and financial tools, while CRM connects with email marketing, social media, and customer support platforms.
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