Nine Mental Models for Agritech Founders and Investors

Core Mental Models

1. Pace Layering Food and Agriculture Systems
2. Wicked Nature of Agribusiness
3. Agricultural Markets as Playgrounds
4. The Role of Policy in Playgrounds of Agricultural Markets

Mental Models of Situational Awareness

1. The Lilliputian Era of Indian Agriculture

Mental Models of Supply Chain Dynamics

1. Bull Whip Effect in Agri-Input and Agri-Output Supply Chain
2. Agri-Input and Agri-Output Value Chain Hierarchy of Needs 

Mental Models for Investors

1. Gatekeepers at the Edge Acid Test
2. Vapourware Acid Test