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B2B Scaling & Pricing - Aswin Shibu

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Description

This masterclass is taught by Aswin Shibu — Co-founder of MixRank, former founder of Profoundis (acquired by FullContact), and a seasoned operator in the B2B ecosystem. He brings hard-earned, operator-level insight from building profitable, remote-first businesses that serve global enterprise clients.

In this session, you’ll learn how to pivot away from low-value SaaS pricing, master the psychology of $100k+ deals, handle enterprise procurement without losing power, and implement aggressive competition strategies like buying out rival contracts. The content is practical, actionable, and based on what Aswin has executed while building a high-margin machine — not theory.

If you want a no-nonsense breakdown of how to price and scale a B2B business from someone who has successfully exited and scaled multiple times, this masterclass gives you the essential playbook.

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