Sean Pollock

"I spent years building expertise before starting a company with two close partners. We grew from $2M in our first year to $13M and 45 employees in year two, and nearly 100 employees by year three while pacing toward $30M in annualized revenue.

From the outside, it looked like success. Inside, it was relentless—eighty-hour weeks, nonstop decisions, hiring faster than systems could support, and partnership fractures that growth quietly exposed.

We began to downscale in year three, ended at $16M in revenue, and dropped to $5M the following year. I decided to move on and closed the company at that point.

I’ve lived the full arc—from momentum to hypergrowth to the strain of unwinding something you built from nothing. This advisory exists because I know how isolating leadership can be, and because experienced counsel is exactly what I wish I’d had while navigating it myself."

Jedidiah Maxwell

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Inceptum Advisory

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