Leading in Hospitality

Leading in Hospitality
The community for those who lead with purpose, not just job titles.

This is a space for hospitality professionals who don’t just want to keep up — they want to lead the way. Whether you're running a hotel, managing a team, building a brand, or consulting behind the scenes: if you're shaping the future of hospitality, this is your place.

Founded by Alex Obertop, a seasoned hotelier, coach, and marketing strategist — and currently Partner & COO at Vorreiter, a consulting firm redefining hospitality leadership and strategy. Alex has held leadership roles with some of the industry's most respected brands, including The Ritz-Carlton Hotel Company, Capella Hotels & Resorts, Seaside Hotels & Resorts, and Riverside Luxury Cruises. Today, he supports hotels across Europe in leadership, positioning, and marketing — always with empathy, clarity, and a bias for action.

What you’ll find inside:
🧠 Monthly deep dives on leadership, guest experience, marketing & revenue strategy

📈 Insights into online marketing and performance marketing that drive real results

🤖 Exploration of AI’s influence on hospitality, guest journeys, and search visibility

📊 Benchmarking Best Practices to help you evaluate where you stand and how to grow

🎙️ Live sessions, AMAs, and guest expert insights

🛠️ Proven tools, frameworks & templates you can actually use

💬 A community of peers who get it — and show up with generosity and curiosity

Why join?
You’re tired of surface-level content and generic advice.

You want to grow — as a leader, thinker, communicator.

You believe hospitality deserves better leadership — and you want to be part of that shift.

What you won’t find here:
❌ Buzzwords
❌ Ego talk
❌ Theory with no real-world relevance

Membership Options:
€44/month or €499/year
A small investment in your mindset, your network, and your next step.

This isn’t another hotel forum.
It’s a place to connect, reflect, evolve — and lead, together.

Alex Obertop 🧡

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Leading in Hospitality

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