Welcome, Founders It's time to break down another company at their early stage! This is the story about On Running. --- On Running is an $8 billion running shoe business that has nailed the concept of creating movement. In a market where giants like Nike and Adidas have long been battling for dominance, how has this relative newcomer from Switzerland been quietly devouring market share? It wasn’t overnight success—On’s journey is a masterclass in innovation, perseverance, and community-driven growth. Let’s lace up and take a closer look at how On went from an idea to a brand that gets runners everywhere excited!