Stop Focusing on Vanity Metrics

Most eCommerce stores track traffic, revenue, and conversion rates — but those don’t tell you if your business is actually working.

This challenge walks you through 6 powerful metrics that reveal what’s draining your profit, what’s working, and what’s holding you back from scaling — and how you can optimize for all of them this year!

Each Week, You’ll Get:

1️⃣ A clear breakdown of why this metric matters for eCom growth, and how you can optimize for it 2026.
2️⃣ A worksheet to help you strategize based on actual store data

3️⃣4+ strategies you can implement every week with the resources you have
4️⃣ A weekly accountability post (with added value)
5️⃣ Access to me in the feed for questions and feedback

💥 And a few surprise bonuses along the way!

Optimizing for conversions and revenue alone misses what actually drives growth:

●Higher Repeat Rates

●Lower Refund Rates

●Lower Acquisition Costs

●And Increased Order Values

This challenge helps you optimize each — one focused week at a time.

In this 6-week challenge, you’ll:

1️⃣ Identify and fix what’s draining your business
2️⃣ Increase repeat purchases without more ad spend
3️⃣ Cut acquisition costs that don’t pay back
4️⃣ Grow customer value before scaling traffic
5️⃣ Increase revenue per order without over-discounting
6️⃣ Reduce refunds that quietly kill your margin

What People Say:

🗣️"Nicole’s communication style is clear and generous, and she is a wealth of knowledge. – Amanda Jami, Founder of Cosy London

"🗣️Nicole’s really takes the pressure off and creates amazing content that simpy flows! Highly recommend!" – Jocelyn Daly

About me!

I’m Nicole — an eCom brand manager and strategist with 16+ years helping online businesses on tight budgets grow without burning out.

When I’m not running my content agency, I’m helping smaller brands apply “big brand” strategy, without the overwhelm.

I created the eCom Crew to give you the systems and support most founders never get access to.

I am also a big fan of coffee (like BIG fan), GIFs, walks in the sun, making new business owners feel supported, & puns. 

Let’s do this! 🙌

Until then, happy selling!