Dear Reader, Welcome to a guide that bridges the gap between human and artificial intelligence. My name is Audrey Chia, and it's my privilege to guide you through the world of AI prompting in copywriting. I run a copywriting consultancy that specialises in helping businesses find smarter ways to scale. In November 2023, my client sent me a link to ChatGPT and said,“You’re going to be replaced.” I was faced with two options — to fight the current or ride the tide. This guide provides you with a roadmap to harness AI in a way that amplifies creativity and efficiency. As a business owner, I understand the need to stay ahead and integrate AI into my workflows. From startups to established enterprises, AI has the potential to revolutionise how we approach problem-solving and content creation. My goal is to empower you — whether you're a marketer, content creator, business owner, or AI enthusiast, with the skills to effectively collaborate with AI. The strategies and insights shared here are gleaned from real-world applications and are designed to be practical, actionable, and relevant to your needs. The future is now. Here's to unlocking new possibilities together. Warm regards, Audrey Chia