I took a creative writing class in college. I remember in school they told me a story always has a beginning, middle, and end. When you are telling a story it is very important to use the 5 senses: sound, sight, smell, taste and touch. Well in social media is more or less the same and everyone can do it. You can even tell a story in 1:30 which is what I used to do when I was a TV host.