Puriva claims to activate brown adipose tissue (brown fat)—a type of body fat that generates heat by burning calories. The marketed theory suggests boosting brown fat can increase metabolism and accelerate fat burning, similar to infants. The product formula reportedly includes plant extracts and compounds aimed at enhancing metabolism, curbing appetite, and raising energy ─ all without major lifestyle changes.
Despite marketing claims, there’s no official, transparent ingredient list on the main vendor site. However, sources and analyses suggest it may include:
Still, specifics on dosage, form, or purity are unclear, and no verifiable Certificate of Analysis or third-party testing is available.
According to marketing and some user testimonials:
Still, these claims are largely anecdotal. In the absence of robust clinical studies, effectiveness remains unproven.
Typical usage instructions (based on marketing material):
Without transparent labeling, precise dosage guidance or safety instructions are unavailable. Consumers are advised to follow seller instructions and consider medical consultation if pregnant, nursing, or on medications.
Mixed to negative user reviews dominate:
“Puriva is a scam… I gained 2.6 kilos over 20 days… Don't waste your money”
“I gained 8 pounds in three weeks… did not reduce cravings or give energy”
On Trustpilot (Puriva.org profile), users report:
A small fraction claim mild weight loss (e.g., 5–6 lbs in month), but these are vastly outnumbered.
WireDaily’s analysis notes a wide range of user experiences—from energy boosts to steady weight loss—but also flags marketing, questionable transparency, and inconsistent results.
Overall verdict: Most users report no benefit, occasional weight gain, and frustration with refund policies.