It means specifically is "How do we make things that have a passionate user base, that our users are unconditionally wanting it to be successful, both on the products that we built and the companies behind them.. We are going to cover anything and everything about 💡Understanding our Target Market 💡Analyze the Competition 💡What’s our Unfair Advantage? 💡Identifying a Value Proposition 💡Setting up Long-term Goals 💡Building a Startup Team 💡Go-To-Market And if you think competition is for losers the this module is exactly where you should dive into!