Watch the Dream Performacne Marketing masterclass at your own pace. Overview: Learn and execute performance marketing strategies hands-on. Focus on fundamentals, campaign execution, and real-world tasks. Designed to develop expertise in advertising, analytics, and conversion optimization. Modules: Module 1: Introduction - Performance marketing overview - Business metrics & cost models - 9-step framework Module 2: Setting Goals - Campaign objectives aligned with business outcomes - Deep dive: Google & Meta ad objectives Module 3: Target Audience - P1, P2, P3 audience segmentation - MVS (Minimal Viable Segment) - Post-iOS 14 targeting & privacy impacts Module 4 & 5: Channel Identification - Google Ads: Search, Display, Shopping, YouTube Meta Ads: Advantage+ and manual campaigns - SEO basics & advanced strategies Module 6: Retention Marketing - Key channels: Email, SMS, Notifications - Audience segmentation & retention strategies Module 7: Content & Landing Pages - Performance-driven content themes - Landing page best practices Module 8: Budgeting & Launching - Budget planning for campaign stages - Google & Meta bidding strategies Module 9: Tracking & Optimization - Metrics to monitor across campaigns - Troubleshooting efficiency and scale issues Module 10: Advanced Optimization - Google and Meta ad optimization - 4 Reporting templates Project: Develop and present a full-fledged performance marketing campaign. FAQs: Session Access: Recordings and handouts provided. Delivery: Online, with lectures, case studies, and practical exercises. Prerequisites: Basic digital marketing knowledge is helpful but not mandatory. In pre-recorded sessions, some case studies may not be shown if they require internal client review/approval. Group/1:1: Group sessions; 1:1 available on request.