Hello there, Here is an on-demand masterclass on E-commerce. Below is the break down of the sessions: Module 1: - Growing trends in e-commerce and how businesses use to sell more and create a differential positioning. - Choosing the right platform to build an e-commerce store a break down of Shopify, WooCommerce, open cart, magento and custom websites - Top e-commerce functionalities to have- Part 1 Module 2: Top e-commerce functionalities to have- Part 2 Meta ads- Logic, recent updates, fundamentals and the significance of events Module 3: Google ads- Logic, fundamentals Type of Google campaigns that work for e-commerce businesses Logic of performance max and catalog based ads Depp Metrics to consider for e-commerce websites Module 4: SEO fundamentals that matter in 2024 and beyond Technical SEO checklists to consider Recommended shopify apps for implementing technical SEO for e-commerce websites Metrics to consider for a successful SEO project Module 5: Retention marketing- Creating data segments and personalisation Recommended segments for any e-commerce business and how to create them Google Analytics 4- Top reports to consider on the dashboard for e-commerce businesses (Static and dynamic). You will also find the links to the digital handouts and resources in this masterclass.