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Hey Friend,


I’ve been hearing this a lot from many of you: "I’ve taken the course, but now what?"


You’ve invested in learning, spent time going through lessons, taking notes, and expanding your knowledge. But when it comes to applying all those juicy insights in real-life scenarios, it can get a bit overwhelming, right?


Don’t worry—I’ve got your back!


I’m beyond excited to announce that I’m upgrading the entire course experience inside The HQ Club by launching challenges that go beyond just learning.


You won’t just watch and listen, you'll get to apply everything hands-on. And the best part?


You’ll be doing this in my own agency—HQ Digital—where you'll work on real projects with real clients.


Why this matters:

Learning is great. It’s the foundation. But unless you apply what you learn, it's like reading a recipe without ever cooking the dish.


You miss out on the flavor, the experience, and the confidence that comes from doing. And that’s exactly what I want to change for you.



Introducing the 90-Day Pro Performance Marketing Challenge đź’Ş


Here’s what’s going down:


  • Work on LIVE Projects: Yup, this is no theoretical exercise. You’ll be diving into real campaigns for D2C brands. You’ll manage everything from ad spend to creative strategy and performance analysis. You’ll get to experience the day-to-day life of running high-impact campaigns at HQ Digital.


  • Mentorship on Steroids: I’ll be there guiding you, answering your questions, and pushing you to think beyond the usual. It's like having me by your side while you're working on projects and solving real challenges.


  • Weekly Accountability: Every week, we’ll regroup to discuss what you’ve done, what's working, and what needs fixing. Think of it as course meets agency life—only you're now one of the team, not just a student.


  • Real-World Outcomes: By the end of 90 days, you won’t just have theory under your belt—you’ll have tangible results that you can proudly add to your portfolio. You’ll know how to optimize ROAS, reduce CAC, and think like a pro marketer.


But before all of the above, you will still have to complete the curriculum under the Dream Performance Marketing masterclass LIVE with me.



Why I’m doing this:


I listen to you. I hear when you ask, “But how do I apply this knowledge?”


And I get it! It’s frustrating to learn something and not know the best way to use it in real scenarios.


This is the only upgrade you need to turn your knowledge into action.


I’m offering you this chance because I believe in bridging the gap between learning and real-world experience.


It’s not enough to just know performance marketing—you have to live it, breathe it, DO it.

And now, you can.


Now, if you choose not to take this opportunity seriously, that’s on you.


So, what do you need to do next?


The first challenge on Pro Performance marketing is listed for HQ Club members and you will be able to book your seat on 25th October, 6 PM IST.


Note: Under each challenge, we will only take up to 10 people and the challenge only be repeated 2-3 times a year.


Keep an eye on your inbox for more details and get ready to level up your marketing game.


This isn’t just the next step. This is the big leap that’ll set you apart from everyone else in the industry.


I’m opening up the doors for you to be part of my team, to take on the real work, and to prove to yourself (and the world) that you’ve got what it takes to thrive.


Let’s do this!


Cheers,
Apurv

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apurv singh

Welcome to Decode with Apurv where we will break down topics on Marketing and AI. I have been working digital marketing for 11 years now and have seen how evolutions like e-commerce, martech and now AI impact businesses. Join the community to learn different topics on marketing and AI fundamentally.
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