Event Title: From Bids to Bots: Leveraging AI for Performance Marketing & SEO: Dive Deep into ChatGPT and Beyond + 100 ready-to-use SEO and Performance marketing ChatGPT prompts. Duration: 3 hours Agenda: 1. Introduction: Welcome note & introduction to the event Overview of the relationship between AI and modern digital marketing 2. Understanding the Basics of AI: What is AI? The evolution of AI in the tech world Real-world applications of AI 3. Deep Dive into ChatGPT: What is ChatGPT and how does it work? The mechanics behind the model: An overview of neural networks and transformers Real-world uses and case studies involving ChatGPT 4. AI in Performance Marketing - Introduction to Performance Marketing - How AI is revolutionizing ad targeting, bidding, and creative generation - Using AI tools to optimize campaign performance and ROI - Demonstrative examples with ChatGPT prompts related to performance marketing 5. AI in SEO - Introduction to SEO and its significance - The role of AI in content optimization, keyword research, and predicting search engine algorithm changes - Enhancing user experience with AI-driven SEO strategies - Demonstrative examples with ChatGPT prompts related to SEO 6. Resources & Frameworks - Introduction to popular AI platforms and tools beneficial for marketers - Tips on how to integrate AI into your existing marketing stack - Frameworks for implementing AI-driven strategies in performance marketing and SEO 7. Q&A Session: - Addressing queries and concerns from the attendees - Closing & Distribution of Resources Post-Event Deliverables: - ChatGPT Prompts Pack: A curated list of 100 prompts each for Performance Marketing and SEO, specially designed to aid attendees in understanding and implementing AI solutions in their marketing efforts. - Resource List: A detailed guide to tools, readings, and platforms related to AI in marketing.