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Welcome to Decode with Apurv where we will break down topics on Marketing and AI.

I have been working digital marketing for 11 years now and have seen how evolutions like e-commerce, martech and now AI impact businesses.

Join the community to learn different topics on marketing and AI fundamentally.

Some of the brands I have helped grow are- Spotify, Amazon, Adidas, Reliance, TATA, Godrej and more. So, you will be learning from a practitioner who has done real work for Brands and doesn't just carry a fancy title, but delivers consistently. 

apurv singh

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Decode with Apurv

Hey there,

In this Masterclass, I alongwith my colleague Ganesh Kamble, we will break down the complex interplay of Content, Data and AI in Retention Marketing Channel.

Module-wise break-up is in the video description below.

In this module, we cover how should you track performance marketing channel, a reporting format and D2C blueprint for retention marketing.

Session 5- Track performance, reporting structure & D2C blueprint

In this session we pass on content ideation and creation examples w.r.t all channels and do LIVE dashboard training on Journey Building.

Session 4- Content and Journey Builder

In this session we go technical, cover best practices for all retention marketing channels- Email, Whatsapp, SMS, RCS

Session 3- Breaking down channels- Email, Whatsapp, SMS, Notifications, RCS

In this session we break down what are events, type of events, how to create events, critical analytics metrics, RFM modelling with examples)

Session 2- Events, Analytics and RFM

In the 1st session we set the tone with what is coming up in all sessions, introduce our 9 step framework (our property) and cover the 1st step of this framework- Goal/Objective identification

Dream Retention Marketing Masterclass- Recordings

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