Hey there, Here is your document on What are the Painted Door Ideas you can test alongwith WHY you should do a test and what KPIs to track. For example, you will find details like below in the document 1. New Payment Methods (BNPL, EMI, Pay Later) Test: Add “Pay Later / EMI Available” option on checkout. Why: Payment flexibility can lift conversions but requires 3rd-party tie-ups. KPIs to Track: % of checkout sessions where “Pay Later” was clicked. Compare conversion rate of Pay Later clickers vs overall. Threshold: If >10–15% of checkouts attempt Pay Later → worth exploring.