Learn Google Ads from scratch. ✅ Number of Sessions: 5 ✅ Duration per Session: 1.5- 2 Hours ✅ Level: Beginner to Intermediate TLDR; Nobody told you that Google Ads could give you better ROAS than Meta if you know how to set it up. This Masterclass is for people who want to master intent traffic. We’re covering Search, YouTube, Display, Performance Max- from scratch to scale. Structured format. 📚 Topic Breakdown : 1. The Fundamentals & Google Ads Ecosystem How Google Ads works (auction, QS, CPC model) Search vs Display vs Shopping vs YouTube- An Overview 2. Campaign type deep dive: Search ads Logic of search ads- Functional understanding Keyword research (manual + tools) Match types, negative keywords Google search ads- Tactical understanding 3. Campaign type deep dive: Display ads The fundamental explanation of Display ads and Dynamic Display Remarketing with Dashboard deep dive How businesses of all sized can leverage Google Display Ads ChatGPT framework for Audience prospecting Use cases for 'Optimised Targeting' How to leverage Dynamic Display ads and setup 4. Campaign type deep dive: YouTube ads Youtube ads and campaign subtypes- Functional explanation with Dashboard deep dive Why is YouTube considered a Full Funnel Solution All YouTube ad formats with use cases Use cases and budget pairs for YouTube campaigns Decision Making Matrix for YouTube ads Running YouTube ads for performance 5. Campaign type deep dive: Demand Generation and App Promotion ads Audience segmentation and objective deep dive in Demand generation ads Decision making matrix between demand generation and performance max Framework of how to decide the budgets for Demand generation campaigs App promotion campaign Strucutre- Subtype, Budget, Bidding and Creative assets 6. Campaign type deep dive: Performance Max What are PMax campaigns and why are they used widely The logic of PMax campaigns The feed setup and Google merchant center Audience signals- what it is and how to give the right signals PMax campaigns setup and reporting 7. Display, YouTube, and Remarketing GDN strategies- From logic to budget to evaluation YouTube Ads basics- From campaign subtypes to simple breakdown of channel based, topic based, keyword based targeting on YouTube Remarketing audiences, custom segments- How to leverage them 4 Critical Google ads reports and explanations (Including AI Max) 8. Scaling, Automation and Hyperlocal ads Hyperlocal ads- Targeting mechanisms, Campaign types, Keyword and Intent strategy for Retail stores, restaurants, salons, gyms, healthcare clinics, events, and delivery-based services. Dashboard deep dive of Hyperlocal ads Google ads Strategy Blueprint (Internal HQ Digital Framework) Blueprint divided into- 1) Obective mapping 2) Structuring for scale 3) Audience, Keywords, Signal Layering 4) Optimisation frequency 👨‍🏫 Who Is This For? ✅ Founders running their own Google Ads ✅ Marketers handling ₹2L+ monthly budgets ✅ Freelancers & Agency folks looking to level up ✅ Freshers who want to make their career in digital marketing