In my decade-long experience, less than 20% of businesses focus on Customer Lifecycle Management. Many marketing managers are not even aware of the concept. In this event, you will learn the fundamentals of effective Customer Lifecycle Management. Why a business needs it, what it is and how to set it up. The event will be relevant for: - Working professionals- relevant for marketing professionals and business owners to understand the power of customer lifecycle management and how it impacts the numbers - Students who wish to go the extra mile for their skill set. This will help you understand how businesses create room for experimentation in acquisition campaigns with strong customer lifecycle management strategies Exclusive benefits for top decoders community members only: - Full recording of the session - Framework on Segmentation Analysis - 30 days App reactivation plan - Framework on Behavioural Analysis - Idea framework for converting zero-party and first-party data - Separate chat room for exclusive Q&A The flow of the event: Clicks2Cash: How Marketing Automation will Shake up Businesses in 2024. - What is Marketing automation? - The role marketing automation plays in Customer Lifecycle Management - Marketing automation for performance marketing - Hands-on with marketing automation tool (Clevertap walkthrough)