Account:
https://www.instagram.com/healthfulwithjo/
Pros:
-Great keywords in bio
-Great topics for Reels already
-Good hashtags for SEO
-Very nice content design overall
-Great use of testimonials in highlights
Suggestions:
-Put together a link in bio lead magnet (even a Google Form is fine)
-Keep creating Reels in the style you have recently shared
-Work on pacing/scripting
Ex. start with a question
-Engage in comments of other big accounts