Dinesh Abeysena is the founder and chief consultant at Trigger Shopper, bringing over 20 years of retail, distribution, and shopper marketing experience across Sri Lanka and APAC. Having led shopper strategies at companies like Nestlé, Fonterra, and Hemas, he blends frontline execution with deep behavioral thinking. ''Winning in modern retail is no longer about who has the biggest budget, but who understands the shopper best. Shopper centricity is the new growth engine’ it’s the strategy for sustained market dominance.”